Cheers Summer 2021 | Page 24

SPIRITS RISING STARS
2021 GROWTH
BRANDS
SPIRITS by many winners . “ We ran social promotions for curbside pick up ; we featured cocktails that spoke to quarantining , social distancing , March thru May ,” says Mary Rose DeMarco , creative and branding director for Recipe 21 , which received a Fast Track award . “ We had branded masks made and handed out to all our retailers and distributors ”
Established Growth brand-winner Deep Eddy Vodka worked to support local Texas communities during the pandemic .
“ When the Deep Eddy Vodka Tasting Room was first closed at the beginning of the pandemic , we dedicated operations to hand-production , hand-bottling and

SPIRITS RISING STARS

( 000 9-Liter cases )
’ 19 /’ 20
BRAND
SUPPLIER
2019
2020P
% CHG
Teremana Tequila
Siete Bucks Spirits / Mast-Jägermeister US
--
300
--
New Amsterdam Pink Whitney
E & J Gallo Winery
195
223
14.4 %
Ole Smoky Whiskey
Ole Smoky Distillery
112
219
95.5 %
Proper No . Twelve
Proximo Spirits
128
212
65.6 %
Skrewball Peanut Butter Whiskey Infinium Spirits
160
210
31.3 %
Jack Daniel ' s Tennesee Apple
Brown-Forman Corporation
164
198
20.7 %
Two Chicks
1821 Fine Wine & Spirits
17
106
523.5 %
Ole Smoky Salty Caramel
Ole Smoky Distillery
66
102
54.5 %
Aviation
Diageo
53
95
79.2 %
Redemption Rye
Deutsch Family Wine & Spirits
80
91
13.8 %
Dulce Vida Tequila
Milestone-Brands , LLC
67
87
29.9 %
Glenlivet Founders Reserve
Pernod Ricard USA
61
85
39.3 %
TX Straight Bourbon in 2016
Pernod Ricard USA
32
73
128.1 %
Smithworks Vodka
Pernod Ricard USA
53
56
5.7 %
Ole Smoky Moonshine Pickles
Ole Smoky Distillery
44
55
25.0 %
Biggies
BuzzBallz , LLC
19
40
110.5 %
Dixie Southern Vodka
Grain & Barrel Spirits
35
40
14.3 %
Roku Gin
Beam Suntory
31
38
22.6 %
Uncle Nearest 1856 Premium Aged Uncle Nearest , Inc .
23
35
52.2 %
Mi Campo *
Constellation Brands
23
33
43.5 %
Empress 1908
Victoria Distillers
13
31
138.5 %
Drake ' s Organic Spirits
Drake ' s Organic Spirits
16
30
87.5 %
Peanut Butter Whiskey
Ole Smoky Distillery
1
28
2700.0 %
Uncle Nearest 1884 Small Batch
Uncle Nearest , Inc .
6
25
316.7 %
Slane Irish Whiskey
Brown-Forman Corporation
23
24
4.3 %
Belle Meade Bourbon
Constellation Brands
15
22
46.7 %
Old Forester Rye
Brown-Forman Corporation
20
21
5.0 %
Henderson Blended Whiskey
Southwest Spirits & Wine
18
21
16.7 %
Gray Whale
Deutsch Family Wine & Spirits
--
12
--
Old Elk
Old Elk Distillery
7
12
71.4 %
Woodford Reserve Wheat *
Brown-Forman Corporation
--
12
--
Fistful of Bourbon *
William Grant & Sons
2
10
400.0 %
Woodford Reserve Malt *
Brown-Forman Corporation
--
10
--
Source : The Beverage Information & Insights Group ( p ) Preliminary * Awarded based on revised pandemic criteria
Old Forrester Master Taster Jackie Zykan is behind the success of the brand ' s rye whiskey .
hand-labeling the sanitizer ,” says Reid Hafer , group product director , Heaven Hill Brands . Altogether the brand produced many thousands of gallons and bottles of sanitizer , distributed to healthcare systems , first responders and at-risk communities .
When Austin lost power during the terrible winter storm in Texas last February , Deep Eddy collaborated with local businesses to raise more than $ 100,000 towards providing hot meals for residents affected by the outages .
AT-HOME MIXOLOGY Among consumer trends driven by Covid-19 , the rise of at-home mixology was among the most influential . With bars and restaurants sadly shuttered across the country , more people made high-quality mixed drinks in the safety of their own homes .
“ Within the first two weeks of lockdown , Bombay Sapphire introduced Create From Home , a multi-platform creative learning experience that offered free virtual classes , workshops and cocktail-making sessions led by creatives from diverse fields ,” says Natasha Curtin , global vice president for Bombay Sapphire , which won an Established Growth Brand .
This trend benefited brands such as the Fast Track winner D ' Usse , owned
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