|||||| PROFILE
The Snooze drink menu includes six different Bloody Mary riffs . pomegranate liqueur , and the Boss Hog Bloody Mary , with bacon-infused Breckenridge bourbon and Snooze ’ s house Bloody Mary mix .
“ We are heavily rooted in that Bloody Mary-Mimosa space , which tend to always be the top-two selling categories for us ,” Jaffe says . The menu includes seven Mimosa options , made with Snooze Sparkling — a private-label wine imported from Italy and kegged at Free Flow Wines in Sonoma , CA — and six different Bloody Mary riffs . Mimosas range in price from $ 7.50 to $ 10.50 ; Bloodys are $ 7.75 to $ 13.50 .
Snooze also offers a few coffee drinks and beer cocktails , plus seasonal and local craft beers . The company creates special beverages for different holidays . Recent holiday cocktails include the Cosmopolitan Mimosa , with vodka , orange liqueur , cranberry juice , Snooze Sparkling wine and a lime wheel .
midcentury modern decor and friendly service . And then there ’ s the drinks .
“ One of the key things that ’ s so fun about the Snooze experience is not only just food menu creativity and innovation , but the beverage innovation as well ,” Jaffe explains . “ Those things go hand in hand when you think about that ‘ brunchy ’ time frame .”
BREAKING THE BEVERAGE FAST About 10 % to 15 % of Snooze ’ s overall sales come from beverage alcohol . The company takes its beverage development just as seriously as the food innovation , Jaffe notes .
Some of the cocktails include the Morning Marg , with tequila ( plain or jalapeño-infused ), orange liqueur , house sour and fresh lime ; the Mountain Mule , with a choice of gin or vodka , ginger brew , grapefruit juice , fresh lime and agave nectar ; and the Orange Snoozius , with vodka , orange liqueur , fresh orange juice and whipped cream .
Spins on the classic brunch drinks include the Mmm Mmm Mimosa , with sparkling wine , orange juice and Pama
CREATIVE AND CRAVEABLE FARE Food menu categories include Plant Power , Benedicts , Viva La French Toast , Pancake Utopia , Classics From The Hen , Nirvana In A Tortilla , Breakfast Riffs and Sammies . The emphasis is on elevated classics and comfort food .
The Bella ! Bella ! Benny ($ 12 to $ 14 ), for instance , is thin slices of prosciutto , Taleggio cheese and poached cage-free eggs on toasted ciabatta , topped with cream cheese hollandaise , balsamic glaze and arugula .
The OMG ! French Toast ($ 11 to $ 12 ) stuffs fresh brioche with mascarpone and is topped with vanilla crème , caramel , fresh strawberries and toasted coconut . The signature pancake flight ($ 11 to $ 12 ) consists of Pineapple Upside Down , Blueberry Danish and Sweet Potato pancakes , or guests can choose any three pancake flavors .
A cross-functional innovation team drives the food and beverage agenda at Snooze , Jaffe says . “ As we update food menu , which typically happens four times a year , we ’ re also looking at some of those other complementary cocktails that make sense from a seasonal perspective .”
Jaffe says that there isn ’ t a lot of variation in the Snooze menus for different locations , “ but we do have some when it comes to price by region .”
The chain will choose a few restaurants to test new items to see if they ’ re popular with guests . It also has to ensure that the locations will be able to crank out the new offerings at 10 a . m . on a Saturday when they ’ re at their busiest .
A WOKE MISSION The first Snooze opened in Denver in 2006 . Jon and Adam Schlegel , two breakfast-loving brothers , sought to bring
14 • Summer 2021 www . cheersonline . com