FEATURES
DEPARTMENTS / COLUMNS
IN THIS ISSUE
Volume 37 , No . 1 • Spring 2025
FEATURES
12
BAR LOUIE BOUNCES BACK
How the casual dining brand is refocusing on bar and beverage By Melissa Dowling
ON THE COVER !
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BEVERAGE TRENDS FOR 2025
Our roundup of some of key on-premise predictions for the next 12 months
CATEGORY TRENDS FOR 2025
What ’ s happening with some of the core beverage sectors this year By The Staff
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22
DEPARTMENTS / COLUMNS
4 First Sip
Getting over imposter syndrome
5 Drink Culture
Nonalcoholic beer picks , the new Lemon Ace tennis cocktail , What I ’ m Drinking Now , and more
9 Data Driven
Hard seltzer gets boost on-premise By Melissa Dowling
11 Smart Tatics
Tapping into the comfort-adventure beverage trend By Jason Valentine
29 Cheers Wine Reviews
Our experts select and rate wines from the Old World
31 Drinks : In Celebration of Gin
ON THE COVER : Ian Welby , vice president of beverage and execution for Bar Louie Photo credit : Silver Solutions Photo
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www . cheersonline . com Spring 2025 • Cheers 3