DATA DRIVEN
70 % 60 % 50 % 40 % 30 % 20 % 10 % 0 %
90 % 80 % 70 % 60 % 50 % 40 % 30 % 20 % 10 % 0 %
45 % 40 % 35 % 30 % 25 % 20 % 15 % 10 %
35 % 30 % 25 % 20 % 15 % 10 %
5 % 0 %
5 % 0 %
Rate your operation ’ s overall beverage alcohol sales for the previous quarter
Source : The Beverage Information Group
On-Premise
Off-Premise
What category ’ s increase in sales is most impacting your business right now ?
9.52 %
Domestic Beer
6.90 % 6.90 %
Domestic Beer
19.05 % 14.29 %
61.90 %
4.76 %
Imported Beer
Imported Beer
14.29 %
Craft Beer
19.05 %
On-Premise
4.76 % 4.76 %
Red Wine
Off-Premise
10.34 %
Craft Beer
38.10 %
White Wine
38.10 %
4.76 % 4.76 %
9.52 %
Sparkling Wine
27.59 %
14.29 %
42.86 %
Whiskey
10.34 %
28.57 %
Cocktails / Spirits Wine Beer
13.79 %
82.76 %
20.69 %
41.38 % 34.48 %
3.45 % 3.45 %
Down Flat Up Don ' t Stock
10.34 %
34.48 %
4.76 % 4.76 %
Tequila
47.62 %
31.03 %
Whiskey Tequila Other
9.52 %
Down Flat Up Don ' t Stock
Spirits Wine Beer
37.93 %
17.24 %
Other
50 % 45 % 40 % 35 % 30 % 25 % 20 % 15 % 10 % 5 %
Rate your satisfaction as an operator / business executive based on current conditions
On-premise
average rating :
55.85
0 %
70 % 60 % 50 % 40 % 30 % 20 % 10 %
Rate your satisfaction as an operator / business executive based on 1-2 year outlook
On-premise
average rating :
58.71
0 %
At this time , how would you characterize your outlook for sales in 2023 ?
42.86 %
Likely Exceed
24.14 %
Likely Exceed
BRAND ACCELERATION
On-Premise
33.33 %
Likely Meet
Off-Premise
62.07 %
Likely Meet
Off-premise
average rating :
61.20
Off-premise
average rating :
61.34
23.81 %
Likely be Below
13.79 %
Likely be Below
SURVEY DATA was collected from readers of Beverage Dynamics , Cheers and Beverage Wholesaler in February 2023 as part of the quarterly Pulse surveys that track industry trend / sentiment data . Additional industry data and analysis is available — visit epgacceleration . com to find out more .
www . cheersonline . com Spring 2023 • 11