FEATURES
DEPARTMENTS / COLUMNS
IN THIS ISSUE
Volume 133 , No . 3 • Fall 2024
FEATURES
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HERE COMES THE SUN
How Princess Cruises elevated F & B options on its newest ship , the Sun Princess By Melissa Dowling
ON THE COVER !
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15 19 21 27 28
THE STATE OF AMERICAN WHISKEY IN 2024
Is the category ’ s trajectory similar to that of craft beer ? By Kyle Swartz
THE 2024 BEER GROWTH BRANDS AWARDS
Readers name the top beer brands and companies By Melissa Dowling
THE 2024 GROWTH BRANDS SUPPLIERS OF THE YEAR
The leading suppliers in beer , wine , spirits and RTDs
BOTA BOX BREAKS INTO GROWTH BRANDS HALL OF FAME
The boxed wine joins the club with its 15th award By Melissa Dowling
IPAS , NA DRIVING BEER SALES
Industry watchers weigh in on the state of brews By Krystina Skibo
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DEPARTMENTS / COLUMNS
4 First Sip
The age of experiential
6 Drink Culture
A blind prosecco tasting , Drink Experiences , What I ’ m Drinking Now , and more
10 Data Driven : Declines In Rum , Red Wine Causes Concern
By Melissa Dowling
31 Cheers Wine Review
Our experts select and rate American wines
34 Drinks : Whiskey ’ s Time To Shine
ON THE COVER : The Sun Princess Photo credit : Princess Cruises
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www . cheersonline . com Fall 2024 • Cheers 3