GROWTH BRANDS
via QR codes at retailers nationwide for a chance to sip Fresca Mixed with Andy himself .”
Austin Cocktails and the Professional Pickleball Association ( PPA Tour ) this past January announced a multi-year marketing partnership introducing the brand as the official canned cocktail partner of the PPA Tour . From activations and venue takeovers to swag , sponsorships and social collaborations , Austin Cocktails is reaching consumers and pickleball devotees across the nation . The brand will also introduce another variety pack within the next year .
KEEPING THE MOMENTUM GOING
2024 will be another big year for Fresca Mixed , according to the company . Having launched nationwide in March , Fresca Mixed is adding more innovation to the mix with a new variety pack .
Left : Fresca Mixed grew more than 100 % from 2022 to 2023 . Center : Constellation Brands purchased Austin Cocktails in 2022 after an initial investment in the RTD brand in 2018 . Right : Cook ’ s Mango Mimosa , launched in March 2024 , is a ready-to-serve cocktail made with Cook ’ s California Champagne mixed with fruit juice and mango flavors .
The brand also launched a Fresca Mixed Club this summer . “ Reuniting with Cohen for another partnership , Fresca Mixed invited fans 21 and older to ‘ Join the Club ’ for year-long VIP access to exclusive perks and events , country club-chic gear and a chance to try the brand ’ s latest flavors ,” the company said .
The launch event for the Fresca Mixed Club with Cohen took place this past May in New York at Swingers Crazy Golf . It was followed up in July with a ‘ Fancy Ice ’ event in Montauk .
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