Modelo has consistently stayed true to our roots and Mexican heritage , which is helping us attract more drinkers who are looking for that type of cultural connection .

– Greg Gallagher , Modelo vice president , brand marketing

That ’ s not to say that beer is without its stars . We polled our beverage alcohol retailers , bar and restaurant operators and other industry professionals about the beer brands and companies that sold the best for them this past year .

Two brands on the top sellers list come from Anheuser-Busch InBev . The

BY MELISSA DOWLING

low-calorie , low-carb Michelob ULTRA continues to appeal to consumers seeking better-for-you beverages , and Stella Artois , born in Belgium , taps into the interest in imported beers .

Thanks to a brand refresh , the continuation of Make Time for the Life Artois and the launch of Let ’ s Do Dinner , Stella Artois had the most integrated campaign in half a decade , says Kevin Bell , head of U . S . for Stella Artois . “ These campaigns were a fantastic opportunity for the brand to bring people together around the table and address consumer trends to drive sales .”

Beyond tapping into casual meal occasions , Stella Artois has also made its presence known in areas such as entertainment , tennis and fashion , Bell says . “ The hosts of The World ’ s Most Fascinating Dinner feature the stars of some of the biggest moments in entertainment this year , from blockbuster films and

La Vida Mas Fina is our guiding ethos for all that the brand does . We ’ ve stayed focused on the Hispanic consumer as Corona has a similar shared history with them , so we continue to celebrate our collective roots .

– Alex Schultz , vice president , brand marketing , Corona .

14 • Fall 2023 www . cheersonline . com