DATA DRIVEN
60 %
50 %
40 %
30 %
20 %
10 %
0 %
80 % 70 % 60 % 50 % 40 % 30 % 20 % 10 % 0 %
Rate your spirit sales by category for the previous quarter ON-PREMISE
Down Flat Up Don ' t Stock
55.88 % 52.94 %
44.12 % 44.12 %
44.12 % 41.18 %
38.24 % 32.35 % 32.35 % 32.35 %
26.47 % 29.41 %
26.47 % 23.53 % 23.53 %
20.59 % 20.59 % 20.59 %
14.71 % 14.71 %
11.76 % 8.82 % 8.82 %
8.82 % 5.88 % 5.88 % 5.88 %
5.88 %
Vodka Whiskey Rum Gin Tequila Cordials Brandy / Cognac
OFF-PREMISE
Down |
Flat |
Up |
Don ' t Stock |
69.44 % |
69.44 % |
|
|
|
47.22 % |
|
36.11 %
33.33 %
27.78 %
|
36.11 %
33.33 %
33.33 %
33.33 %
30.56 %
27.78 %
|
36.11 %
33.33 %
25.00 %
|
36.11 % |
|
19.44 % |
|
|
13.89 %
13.89 %
|
11.11 % |
13.89 % |
2.78 % |
2.78 % |
2.78 % |
2.78 % |
0.00 % |
5.56 % |
2.78 % |
Vodka Whiskey Rum Gin Tequila Cordials Brandy / Cognac
Rate your satisfaction as an operator / business executive based on current conditions
ON-PREMISE AVERAGE RATING :
53.67
Rate your satisfaction as an operator / business executive based on 1-2 year outlook
ON-PREMISE AVERAGE RATING :
56.41
OFF-PREMISE AVERAGE RATING :
49.63
OFF-PREMISE AVERAGE RATING : 57.0
What category ’ s increase in sales is most impacting your business right now ? ( Top 5 )
35 % 30 % 25 % 20 % 15 % 10 % 5 % 0 %
17.65 % 14 . 71 %
Domestic Beer
ON-PREMISE
Craft Beer
8.82 %
White Wine
29.41 %
8.82 %
Whiskey Other
80 % 70 % 60 % 50 % 40 % 30 % 20 % 10 % 0 %
80 % 70 % 60 % 50 % 40 % 30 % 20 % 10 %
Rate the impact of these factors on traffic during the previous quarter
41.18 % 38.24 %
20.59 % 20.59 %
41.18 % 38.24 %
70.59 %
20.59 % 8.82 %
Hurt Demand No Impact Helped Demand
61.76 % 61.76 %
8.82 %
29.41 %
14.71 %
23.53 %
Weather |
Holidays |
Economy |
Promotions |
Food / Beverage |
|
|
|
|
Trends |
36.11 % 33.33 % 30.56 %
5.56 %
72.22 % 72.22 %
22.22 %
ON-PREMISE
OFF-PREMISE
16.67 % 11.11 %
73.53 %
23.53 %
2.94 %
Covid-19 Pandemic
Hurt Demand No Impact Helped Demand
58.33 %
38.89 %
36.11 %
13.89 %
50.00 % 44.44 %
30.56 % 25.00 %
0 % |
2.78 % |
Weather |
Holidays |
Economy |
Promotions |
Beverage Trends |
Covid-19 |
|
|
|
|
|
Pandemic |
Source : The Beverage Information Group |
35 % 30 % 25 % 20 % 15 % 10 % 5 % 0 %
5.56 %
Domestic Beer
BRAND ACCELERATION
OFF-PREMISE
11.11 %
25.00 %
30.56 %
19.44 %
Craft Whiskey Tequila Other Beer
SURVEY DATA was collected from the readers of Beverage Dynamics , Cheers and Beverage Wholesaler in August 2022 as part of the quarterly Pulse surveys that track industry trend / sentiment data . Additional industry data and analysis is available — visit epgacceleration . com to find out more .
www . cheersonline . com Fall 2022 • 11