Cheers BevX 2022 | Page 15

Single-concept Restaurant Beverage Program

EUREKA RESTAURANT GROUP

Eureka ! aims to create a one-of-a-kind dining experience with scratch kitchen fare accompanied by a creative craft beverage program with exceptional hospitality . An elevated collection of regional craft beers , small-batch whiskeys and classic yet modern cocktails make each location a prime destination for dining , drinking and socializing .

Eureka !’ s beverage program revolves around the restaurant ’ s commitment to serving premium , highly sought-after products . For instance , Eureka ! offers more than 20 local craft beers on tap at each restaurant . Some of the local breweries featured have included Russian River Brewing Co ., Laughing Monk Brewing , Barebottle Brewing Co ., HenHouse Brewing Co ., Original Pattern Brewing Co ., and more .
The signature cocktail program includes such guest favorites as the Wild Child , with vodka , watermelon , mint , lemon , aloe , rosé and habanero salt , and the Tipsy Pig Old Fashioned with bacon-infused Whiskey Pig 10 Yr . rye , bitters , and barrel aged maple syrup . The Headhunter King Tiki cocktail combines Jamaican rum , macadamia nut , lime , pineapple , orgeat and falernum ; Eureka ! limits this one to two cocktails per guest .
The Floor is Lava cocktail incorporates mezcal , lime , hibiscus , blood orange and Ancho Reyes chile liqueur . And a new Mimosa Flight features orange , pineapple habanero , grapefruit blood orange , and hibiscus lime expressions of the sparkling wine classic .
In addition to craft beer and cocktails , Eureka ! also carries more than 40 small-batch whiskeys . A special off-menu selection includes various hard-to-get and strictly allocated whiskeys such as Pappy Van Winkle and offerings from the Buffalo Trace Antique Collection .
Eureka !’ s vice president of beverage Trevor Tyler spearheads the company ’ s Whiskey Club Program , which currently has 1,200 members . The club focuses on selecting private barrels for their members and introducing them to new distilleries in the U . S . through a monthly Discovery box .
Tyler has also worked with multiple breweries throughout the U . S . to brew beer exclusively for Eureka ! by leveraging distillery relationships to provide breweries with barrels to age their beer in . One of these “ CollaBREWations ” was the first batch of Bottle Logic ’ s Fundamental Observation , which is currently listed as # 12 on Beer
Eureka ! offers elevated collection of regional craft beers , small-batch whiskeys and classic yet modern cocktails .
Advocate ’ s Top 250 beers in the world . Upcoming CollaBREWations include Homage Brewing ( Los Angeles ); Beer Zombies ( Las Vegas ); and Modern Times ( San Diego ), among others .
The newest Eureka ! location opened in July 2022 in Ontario , CA . The restaurant offers several weekly events , including half-off wine all day on Tuesdays , Steal the Glass on Wednesdays , live music on Thursdays , $ 6 Bloody Marys and Mimosas on the weekends , and “ hoppy ” hours specials Monday-Friday from 3 p . m . to 6 p . m .
Founded in 2009 , Hawthorne , CA-based Eureka Restaurant Group now operates 26 restaurants throughout California , Idaho , Nevada , Texas , and Washington . Founder Paul Frederick developed the restaurant concept based on the core values of energy , discovery , and community .
As such , the company selectively looks to open locations in new discovery sites , often near college campuses , technology centers , or high-barrier-to-entry urban markets . Each Eureka ! restaurant is unique , and strives to embody its community and bring its local guests ’ energy to life , and the decor , food and beverages reflect that . — MD
www . cheersonline . com BevX Issue 2022 • 15