// MARKET TRENDS
OEMs aim to develop PWC models that appeal to riders from entry-level enthusiasts to dedicated adventurers.
“ People want something new, whether it’ s new technology or a new product,” Seti said.“ We need to do that and make the ownership experience easier. As an industry we need more accessibility to the water, to launch ramps, to storage. We need to appeal to more people.”
“ While everybody wants to win and we’ re all competitive at heart, one of the biggest opportunities is to come together as an industry to grow awareness for our products,” Heintz added, emphasizing the diverse experiences entry-level, luxury and performance PWC models offer.
“ We have to show them what’ s possible on a watercraft,” he said.“ We have to give them more reasons to go out on the water; show customers where they can ride, ease their ability to go out in groups, show them new destinations and points of interest they didn’ t know existed before, and allow them to take their music, food and cooler. All these things will give them more reason to extend their day on the water and have more of those days during the riding season.”
Both Sea-Doo and Yamaha see PWCs as essential to the longterm health of the recreational boating industry. From affordability to luxury, from fishing to touring, the segment’ s versatility positions it to meet the expectations of current riders, and to bring the next generation of riders to the water.
For many, PWCs provide an accessible way to get on the water.
www. boatingindustry. com september / october 2025
21