// INDUSTRY NEWS premier brand and sales leader in the personal watercraft and sport boat categories . Notably , Seti served as the Chairperson of the Board of Directors of Grow Boating , the marketing arm of the National Marine Manufacturers Association . Powersports Business magazine recognized Seti as one of the industry ’ s leading executives .

Before joining Yamaha , Seti served as Director of Marketing at Diamondback Bicycles , leading the California-based brand to unprecedented success through his innovative sports and lifestyle marketing programs .

Seti reports directly to Ben Speciale , President , Yamaha U . S . Marine Business Unit for Yamaha ’ s WaterCraft division and to Marc Castillo , General Manager , G3 Boats , for G3 initiatives .

Mercury Racing unveils new V6 outboards in Cannes

During a media event at the boat show in Cannes , Mercury Racing announced the all-new 150R and 200R outboard engines , built on a V6 platform .

The new 150R and 200R are all about torque .

Displacing 3.4 liters , these V6 outboard engines are designed to deliver exceptional hole shot and acceleration without the weight of a V8 . Transient Spark Technology electronically adjusts ignition timing as needed , producing additional torque for faster hole shot and acceleration . At full throttle , the 150R develops up to 6000 RPM , while the 200R tops out at 6400 rpm .

These outboards come with the full suite of the Mercury Marine ’ s V6 platform features , including Digital Throttle & Shift ( DTS ). Fuel economy also is optimized through built-in , GPS-enabled features like Mercury ’ s Active Trim , Adaptive Speed Control , and Advanced Range Optimization , which delivers precise fueling throughout the operating range . Where other performance outboards require 89 octane fuel , the 150R and 200R are designed to operate on 87 octane .

“ With the new 150R and 200R , we are bringing Mercury Racing DNA to our V6 outboard range . When it comes to bottom-end torque , these engines are best-in-class ,” said Jeff Broman , category director , Mercury Racing . “ Add the many digital features provided by Mercury ’ s V6 platform , and the competition cannot match them .”

The 200R is offered with two different gearcase configurations . Weighing 469 lbs ., the 200R Torque Master is designed for competitive bass boats and other performance craft in the 80- to 85-mph range . The 200R Sport Master , at 489 lbs ., is built for high performance boats running at speeds of 85 mph to well over 100 mph . The 150R is available with shaft lengths of 20 and 25 inches , while the 200R Torque Master and Sport Master have a 20-inch shaft .

When it comes to your parts department , cash flow management is key to success . In NCM ' s Parts and Accessories Management course , your team will learn how to sell the right part at the right time . They ' ll also dive into buying decisions , profit plans , inventory management , and showroom display maximization .

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www . boatingindustry . com october 2024

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