// MARKET TRENDS
Sunrise Cove Marina spans 62 acres on the shores of
Lake Lanier in Gainsville, Georgia.
Integrating AI
Looking ahead, DockMaster Software expects AI to optimize berth allocation, forecast demand, recommend pricing, automate certain communication and support energy management and sustainability initiatives.
“ AI won ' t replace marina staff,” Barnes said.“ Platforms integrating these capabilities will handle repetitive analytical tasks while freeing humans for relationship-building and hospitality, giving early adopters significant competitive advantages in efficiency, satisfaction and profitability.”
“ We view AI as an enhancer, not a replacement for human hospitality,” Redmond echoed.“ Because Suntex now operates on a unified, network-wide data system, we’ re able to analyze slip demand, occupancy, weather patterns, customer behavior and revenue trends in real time.
“ In short, AI helps us deliver clearer insights, more consistency and a better customer experience across the entire Suntex network while keeping people at the center of hospitality,” he said.
Charles Mill Marina, located in Ashland County, Ohio, earned the number 18 spot on Boating Industry’ s 2024 Top Dealers list.
www. boatingindustry. com november / december 2025
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