Fiberglass Runabout Outboard Sales down overall
MARKET
INTELLIGENCE
HOT SPOTS
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SAME-STORE SALES REPORT
PARTS DEPARTMENT
6.6 %
SERVICE DEPARTMENT
16.3 %
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UNIT SALES
5.5 %
OVERALL
3.4 %
Boat dealer same-store sales decreased overall 15.7 % in February of 2023 compared to February 2022 . Unit sales were down 20.3 % year-over-year , along with parts revenue ( down 4.6 %). Service sales were up 21.2 %. For more information on this report and other industry data , go to www . lightspeeddms . com / data-services .
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Fiberglass Runabout Outboard Sales down overall
Fiberglass Runabout Outboard sales are down overall , according to the latest data from Statistical Surveys Inc .
New York , N . Y . showed the sharpest decline , dropping 21.77 %. Other markets down include Tampa-St . Petersburg-Clearwater , Fla . at -9.65 %, Detroit , Mich at -3.60 % and Seattle-Tacoma , Wash . at -11.65 %.
Daytona Beach , Fla . showed the most growth at 13.04 %, followed by Dallas-Fort Worth , Texas at 12.50 %. Another major Texas market , Houston , was down -3.09 %.
Other Florida markets up include Sarasota- Bradenton and Jacksonville at 4.49 % and 4.07 % respectively .
KEY PERFORMANCE INDICATORS
Benchmark your performance against these five marine dealer key performance indicators , offered through Boating Industry ’ s partnership with Spader Business Management , to stay focused on what ’ s important to your business .
50.0 %
40.0 %
30.0 %
20.0 %
10.0 %
50.0 %
4.8 %
% OF GROSS MARGIN
3.0 %
14.2 %
0.0 % Total Total Total floorplan Total personnel advertising interest semi-fixed
20.6 %
7.5 %
Total Total net fixed operating profit
SALES VOLUME
14.0 %
$ 4,448,113 through March 2022
$ 3,825,135 through March 2023
NEW BOAT INVENTORY
95.3 %
$ 4,212,014 through March 2022
$ 8,226,001 through March 2023
NET PROFIT
79.0 %
$ 401,157 through March 2022
$ 84,074 through March 2023
USED BOAT INVENTORY
47.2 %
$ 461,792 through March 2022
$ 679,793 through March 2023
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New York , NY -21.8 % Tampa-St . Petersburg-Clearwater , FL0 -9.7 % Fort Myers , FL 0.0 % Sarasota-Bradenton , FL 4.5 % Miami-Fort Lauderdale , FL -13.9 % Orlando , FL -10.9 % Jacksonville , FL 4.1 % Dallas-Fort Worth , TX 12.5 % Detroit , MI -3.6 % Houston , TX -3.1 % Seattle-Tacoma , WA -11.7 % Daytona Beach , FL 13.0 %
* Florida and Texas showed some growth while markets dropped across the country
42 may 2023 www . boatingindustry . com