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CONTENTS
VOLUME 87 | NUMBER 2
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At the Helm
New ideas for challenging times by Adam Quandt
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Industry News
The most current stories from the boating industry .
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Industry Voices
Want to help ? Join me in Washington , D . C . by Bill Yeargin
Sales & Marketing
11 Three key buyer preferences marine dealers should know about by Ryan Kloppe
Strengthing Data Security
12 Lightspeed discusses the FTC Safeguards Rule and its impact on recreational dealerships
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Boating Industry ’ s 40 Under 40
40 young professionals setting the standard in success across the recreational boating industry
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Profiles in Leadership
Wanda Kenton Smith profiles Nikki Storey , president of Great Lakes Boat Building School .
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Market Intelligence
Same-store sales , dealer benchmarks and more .
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www . boatingindustry . com march 2024
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