What are some of the biggest lessons you have learned working in the marine industry? I often joke that the first rule of boating is“ don’ t buy a boat ― have a good friend with one.” But in all seriousness, boating is a meaningful investment that demands responsibility, proper training and genuine respect for the water and those who share it. Professionally, the most important lesson has been the value of truly understanding a dealer’ s business ― not just their balance sheet, but how they operate, what OEM partnerships make sense for them and how they navigate changing market conditions. If you had to choose one memorable achievement in the marine industry, what would it be and why? Managing dealer portfolios through both growth cycles and periods of significant market disruption stands out as my defining achievement. Helping dealers remain financially stable while simultaneously protecting the company’ s risk position isn’ t always an easy balance to strike ― but when it results in long-term partnerships and shared success, the reward is immeasurable. That’ s the work I’ m most proud of. Was it difficult to navigate a career in this industry? Why or why not? Like any field, there are real challenges, particularly in balancing risk management with relationship management. But I’ ve found the marine industry to be remarkably collaborative. With strong teamwork, a commitment to continuous learning and the support of colleagues and partners who genuinely want each other to succeed, it has been one of the most rewarding career paths I could have chosen.
How do you hope to inspire other women in the marine industry? I hope to show that there are real, meaningful opportunities for women to grow, lead and make a lasting impact in this industry. Confidence and continuous learning matter ― but so does building genuine professional relationships over time. I also encourage women to take advantage of trade shows and dealer visits early in their careers. Those experiences are where knowledge and connections come together, and they’ re often the moments that shape your trajectory. What advice do you have for women starting their careers in the marine industry? Be proactive and ask questions ― curiosity is a competitive advantage. Invest in relationships from the start; they will carry you further than any credential alone. Stay organized and detail-oriented ― precision builds trust in this business. Speak up and share your perspective; your point of view has value. Seek out mentors and say yes to learning opportunities, even the ones that feel outside your comfort zone. What is your favorite place to go boating? The Florida Gulf Coast ― there’ s nothing quite like it. The water is beautiful, the pace is relaxed and it’ s a perfect reminder of why so many people fall in love with this lifestyle. What are some of your favorite non-boating hobbies? Traveling, reading, running and attending sporting events.
Northpoint Applauds Lisa Yates and the 2026“ Women Making Waves” Honorees
Northpoint Commercial Finance proudly congratulates our U. S. Marine Portfolio Manager, Lisa Yates, on being named one of Boating Industry magazine’ s 2026“ Women Making Waves.”
Lisa’ s leadership and dedication have played a pivotal role in fostering strong partnerships. She takes pride in keeping our internal teams— particularly Sales and Credit— engaged and aligned to best support our customers, while exemplifying what it means to lead and inspire in the marine industry.
We celebrate this well-deserved recognition and extend our congratulations to Lisa, as well as to all the outstanding women named to the 2026“ Women Making Waves” list.
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www. boatingindustry. com june 2026
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