What advice do you have for women starting their careers in the marine industry? Just be curious, ask the questions and don’ t ever let doubt creep in. Learn from every part of the business that you can, build relationships and always look for opportunities to grow. The industry offers so many career paths for anyone who is willing to work hard and stay open to learning. Confidence comes when you add experiences to your tacklebox, so never wait until you feel completely ready before jumping into a new challenge. What is your favorite place to go boating? My favorite place to go boating is Port O’ Connor on the Texas Gulf Coast. It’ s a small, quiet fishing town and one of the best-kept secrets on the coast. It’ s where my love for boating began and where I grew up spending time on the water. It’ s also where I spent a lot of time fishing with my family, and I was always considered the“ lucky charm” on the boat when it came to catching fish. What are some of your favorite non-boating hobbies? Outside of boating, I’ m really into health and wellness, especially sleep science and how it impacts overall performance and mindset. I like learning about simple ways to improve daily routines and feel better physically and mentally. I’ m also a big fan of live music. I love going to concerts whenever I can and discovering new artists. Along with that, I enjoy spending time in record stores and building my vinyl collection. When I’ m not on the water or at a show, I also love traveling and just spending quality time with family and friends.
CARIE BORES
BUSINESS UNIT DIRECTOR, GREAT LAKES BOAT TOP & WESTLAND INDUSTRIES
Education: B. B. A., Marketing Emphasis, Minor in Management Years in the marine industry: 27 years Other companies you have worked for in the marine industry and titles you held within those companies: Started at Great Lakes Boat Top in Cost accounting then worked my way up through customer service to director of Sales, VP of Marketing and Sales and now the Business Unit Director What first drew you to the marine industry? I’ ve always had a passion for the outdoors, and the marine industry was a natural fit. What truly solidified my connection, though, were the relationships I built along the way. The friendships and sense of community within this industry have become incredibly meaningful to me and are a big part of why I continue to love what I do.
© 2026 STILLWATER DESIGNS
KICKER Marine Audio congratulates our own Lori Boyer on her selection as a 2026 Women Making Waves winner!
Scan to become a dealer
Congratulations to all the deserving women who make a significant impact in the boating industry. Thank you to Boating Industry Magazine for recognizing these outstanding women achievers.
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www. boatingindustry. com june 2026
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