WOMEN MAKING WAVES
Freya Olsen
and director of industry relations at NMMA. What are some of the biggest lessons you have learned working in the marine industry? One of the most important lessons I’ ve learned is that change is not just inevitable – it’ s essential. The marine industry, like many
others, is constantly evolving. Whether it’ s emerging technology, shifting consumer expectations or economic and cultural changes, we’ re always adapting. With change comes opportunity and those who embrace it are often the ones who grow the most.
Another lesson I’ ve learned and is perhaps the one that has most defined my career journey, is the power of relationships. Building authentic connections has been the foundation of my career and one of my greatest sources of joy. My dad used to tell me,“ People who like each other find ways to do business together,” and while that is likely true in any industry, it’ s especially true in the marine industry. Our industry is one built on trust, shared passion, and mutual respect. If you had to choose one memorable achievement in the marine industry, what would it be and why? In 2017, I was charged with bringing to life the first Grow Boating( Discover Boating) Marketing Summit. I tried to envision every aspect of the event, from marketing and communications to operational planning, to the onsite and post event experience all through the lens of the attendee.
The inaugural year was a success, and the industry really embraced the event. We grew from a three-hour event with 60 people in attendance in our first year, to a full-day event with over 215 marine marketers and industry executives in attendance in our final year. What advice do you have for women starting their careers in the marine industry? One hand for the ship, one hand for yourself. This saying reminds me how important it is to balance the work you do for your company, with the work you do to invest in your own professional growth. It’ s easy to become so immersed in our roles that at times we forget to nurture our own development. Professional development and building a meaningful career require intention and that growth doesn’ t happen just during regular business hours.
LANA
SINCLAIR Transportation Supervisor
Chaparral / Robalo Boats
Congratulations, Lana Sinclair!
For over 60 years, the dedicated team at Chaparral and Robalo Boats has been a leader in the marine industry, known for its innovative boats and forward-thinking business practices. We are proud to have Lana Sinclair recognized not only as a valued team member with 35 years of experience but also as a prominent female leader.
Congratulations to all the leaders recognized this year. We appreciate your positive contributions to the marine industry.
www. chaparralboats. com • www. robalo. com
www. boatingindustry. com june 2025
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