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CONTENTS
VOLUME 86 | NUMBER 4
Women making
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At the Helm
Changing tides in the marine workforce by Adam Quandt
Sales & Marketing
Recruiting , retaining and a missing generation by David Gee
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Industry News
The most current stories from the boating industry .
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Industry Voices
Awakening of awareness by Nikki Storey
44
2023 Women Making Waves
16 Thirty women leaders in the marine industry paving a path for continued success .
Welcome on the Water
44 We dive into how organizations are changing their marketing to make boating more welcoming .
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Learning to Make Waves
Adrienne Hurst , ABYC ’ s marketing coordinator , profiles four women techs within the marine industry .
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Profiles in Leadership
Wanda Kenton Smith profiles Volvo Penta ’ s senior dealer business manager , Susan Bonivich .
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Market Intelligence
Same-store sales , dealer benchmarks and more .
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www . boatingindustry . com june 2023
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