Boating Industry June 2023 | Page 12

// INDUSTRY NEWS
“ I am excited to introduce Jeffery Morales as the vice president of sales at Nautique Boat Company ,” said Nautique president Greg Meloon . “ Jeffery has a proven track record of success within the marine industry in the sales leadership role . Jeffery will bring to Nautique and continue to grow our incredible dealer network and lead our sales and customer care teams .”
MarineMax expands in Midwest with acquisition
MarineMax , Inc . announced the acquisition of C & C Boat Works , a full-service boat dealer in Crosslake , Minn . The transaction expands Marine- Max ’ s footprint in Minnesota to five locations .
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For more than 60 years , family-owned C & C Boat Works has provided Minnesota ’ s Whitefish Chain of Lakes with outstanding customer service and premium brands . The dealership features boats from Barletta , Cobalt , Harris and Nautique , among others . With over 1,000 feet of lakeshore , C & C Boat Works has indoor and outdoor storage for more than 600 boats , complementing its service and storage operations with full-service marina amenities .
“ We are excited to welcome C & C Boat Works to the MarineMax family . This is a business we have known for many years , one that shares our team-focused culture and dedication to service excellence ,” said Brett McGill , chief executive officer and president , MarineMax . “ The addition of C & C Boat Works , which follows our 2021 acquisition of Nisswa Marine , enhances our ability to serve customers and realize further efficiencies across our operations in the region . With an annual economic impact of $ 6.9 billion , recreational boating is important to Minnesota and a prime passion for its residents .”
“ Its passion for the boating lifestyle , extensive resources and established industry leadership make MarineMax the ideal partner for us as we continue driving the expansion of our business in north central Minnesota ,” said Brad Nelson , CEO and owner of C & C Boat Works . “ This combination offers tremendous benefits to both our customers and the C & C team . We are delighted to become part of the MarineMax family .”

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Landing School launches Boatyard Management program
The Landing School has announced the launch of a new academic program . Starting this fall , it will offer Boatyard Management , a program focused on management in the marine industry .
Boatyard Management is a second-year program in which students will learn management principles by managing the work of a simulated boatyard . “ This new program is the first of its kind , making the Landing School uniquely qualified to provide the Marine Industry with managers in training , essentially graduating a workforce that is ready to mentor other employees ,” said school president Sean Fawcett .
To prepare for the new program , the Landing School has expanded its boatyard capabilities with the purchase of a Hostar hydraulic trailer , a one-ton pickup truck and a forklift .
“ As our Marine Systems program has evolved to provide students with practical , hands-on experience through meaningful project boat work , the school is looking more and more like a functioning boatyard ” said Fawcett . “ We will leverage this environment to teach business and project management principles by having students manage the work of a boatyard .”
The program is open to students who have completed one of the other programs , including Wooden Boat Building , Composite Boat Building , Marine Systems or Yacht Design .
Jeff Stack of Maine Yacht Center said , “ This new program will work to instill confidence in technicians as they rise through their boatyard careers , as well as bring structure to the many complexities unique to marine management .”
“ My technicians are constantly managing projects and customer communications ,” said Stephanie Makoujy of Portland Yacht Services . “ Having a technician who is capable of understanding the customer ’ s needs and expectations throughout a repair or refit is critical to the overall success of the team . I think anyone participating in the Boatyard Management program will have the framework necessary to ensure this customer / technician relationship can flourish .”
Pettit makes sales leadership promotions
Pettit Marine Paint recently announced the promotion of Alejandro Quiroga and Chick Michaud to the position of vice president of sales for MRT ’ s marine segment business effective immediately . Pettit said these changes are a direct result the sustained growth over the last few years after the release of its Odyssey Triton and Trinidad XSR paints .
“ Employees are a company ’ s greatest asset , we are excited to continue to expand our leadership team and to continue to be customer focused ,” said Scott Townsend , president of Modern Recreational Technologies , Inc . “ These changes elevate our sales team to all new heights ; and position us to be the leading customer focused coatings manufacturer in the marine industry .”
Promotions within the Pettit Marine Paint team include Chick Michaud , who served most recently as Pettit ’ s marine market sales leader and was responsible for developing and maintaining
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