BOATING INDUSTRY
MARKET DATA BOOK
Your Leading Sources for Boating Data and Insights
MARKET SHARE & EXPORT TRENDS
Identify where growth is accelerating and which segments are losing ground.
CONSUMER & DEALER SURVEY RESULTS
Gain fresh, real-world insight into buyer behavior, dealer sentiment, and what’ s shaping purchasing decisions today.
YEAR-OVER-YEAR TRADE DATA & CHARTS
Track performance changes over time with clear visualizations that make it easy to spot trends and benchmark progress.
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DEALERS
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SALES OF NEW BOATS
BROKERAGE SALES + CONSUMER INSIGHTS + DEALER SURVEY RESULTS + RETAIL SALES + STATS AND ANALYSIS + AND MORE
Sale of new boats Sa; es expecations of new boats
60 %
2025 2024 2023
20 %
19 %
19 %
49 %
FISHING PARTICIPATION OVER TIME
MARKET INTELLIGENCE
60 %
50 %
40 %
30 %
20 %
10 %
0 %
2024 2023 2022
10 %
2 %
43 %
Up more than 10 percent
16 %
21 %
15 %
Up less than 10 percent
Unchanged Down less than 10 percent
SALES EXPECTATIONS OF NEW BOATS
Down more than 10 percent
Sale of new boats Sa; es expecations of new boats
32 %
50 %
60 %
50 %
40 %
30 %
2025 2024 2023
25 %
21 %
12 %
30 %
16 %
21 %
22 %
14 % 14 %
23 %
26 %
32 %
50 %
19 %
12 %
38 %
49 %
50 %
40 %
30 %
20 %
10 %
0 %
10 %
3 %
7 %
Up more than 10 percent
25 %
15 %
The Definitive Guide to Marine Business Statistics
10 %
Up less than 10 percent
30 %
30 %
20 %
60 %
50 %
40 %
21 %
80 %
70 %
100 %
90 %
63 %
7 %
Participation Rate
Male
15 %
37 %
16 %
18 %
17 %
51.8 48.2 48.0
17 % 17 %
45.4 46.2 47.0
45.9 46.0 45.7
16 % 16 % 16 % 16 % 16 % 16 % 16 %
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
Female
15 %
9 %
15 %
PARTICIPATION RATES BY DEMOGRAPHIC
14 %
25-34
18-24
17 %
13 % 65 +
10 % Post-Grad 10 % Studies
13 %
45-54
35-44
23 %
55-64
21 %
19 %
26 %
Unchanged Down less than
10 percent
13 %
30 %
$ 50,000- $ 74,999
$ 25,000- $ 49,999
$ 100,000 +
$ 75,000- $ 99,999
25 %
19 %
19 %
21 %
1-3 Yrs College
38 %
College Grad
High School Grad
Down more than 10 percent
75 %
3 %
1 %
White
Other Black
Asian
10M
20M
30M
40M
50M
47.2
60M
49.1 49.4 50.1
17 %
57.7M
16 %
17 %
54.7
18 %
52.4
17 %
LEAKY BUCKET ANALYSIS
CHURN RATE-23 %
54.5
18 %
57.9M
19 % 19 % 57.7 57.9
20
30
40
50
60
Number of participants
70