From boat show displays to owning its own radio show , there isn ’ t a channel that Nautical Ventures misses , and often times , creates a new channel entirely .
Hosted by well-known South Florida radio personality , Eric Brandon , and joined by co-host Joe Hector of the Extreme Kayak Fishing Tournament fame , The Weekly Fisherman , broadcasting at 50,000 watts , the station reaches from the upper keys to Jupiter , Florida . Now in its 16th year on the air , The Weekly Fisherman is the bible for local fisherman looking to get on the bite . It features on-air guests like Bouncer Smith , George Povoromo , Deb Dayo , George Clark , CNN National Weather Person Jennifer Gray Warren , and many more .
Yet another place Nautical Ventures is paving the way in being different ? Boat shows . Along with their “ try before you buy ” mentality , Nautical Ventures often teams up with the show promoters to showcase their AquaZone . The AquaZone offers a hotspot to show goers to see / demo some of the more unique products Nautical Ventures offers , like small hovercraft and Flyboards .
“ The AquaZone serves as almost a centerpiece of a show ,” Ferraro said . “ It ’ s brought interest to some of our more unique products and earned the attention of local media outlets , giving more exposure to Nautical Ventures as a whole .”
Whether building on ideas they ’ ve already implemented , or trying something completely new , the sky is the limit for Nautical Ventures as they continue to pave the way to continued success and setting a new bar for dealerships to reach .
One speed and it ’ s GO !
There is no resting on laurels for the entire team at Nautical Ventures , regardless of how many industry accolades the team stacks in its trophy case . Team Orange is dedicated to continuous improvement and unparalleled customer experience across any market they touch . And their results show that over and over , including an almost 18 % year over year revenue increase in 2023 and perfect CSI scores across all of its 20-plus brands .
“ What really sets us apart from our competition and other top dealers is our unique and true entrepreneurial spirit and the benefit that is derived to our customers , our employees , and even to our industry as a result ,” Ferraro said . “ Our customers simply have a great experience when doing business with Nautical Ventures . We deliver on the promise of selling fun . From the moment one walks into our dealership and sees all the really cool boats and water toys , they know they ’ re about to experience a whole new level of boat buying . We call our customers , Nautical Adventurers .”
Through their dedication and passion for boating – and all of the activities surrounding it – and a consistent dare to be different and the confidence to give something new a chance , the team at Nautical Ventures has been labeled ‘ Industry Disrupters ’ and it ’ s clear that the disruption is working as shown in their results year after year .
Simply put , the Nautical Ventures team are “ The Go-To People for Fun on the Water .” And with their plans for the future of the business , that ’ s a title they very much intend to keep and bring to further reaches across North America .
Creating a unique boat show experience is a key piece to Nautical Ventures ' marketing plan .
For Nautical Ventures , it ' s work hard , play hard .
Nautical Ventures ' leadership sets the example of complete industry immersion .
www . boatingindustry . com february 2025
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