CONTENTS
VOLUME 87 | NUMBER 1
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At the Helm
Staying power by Adam Quandt
6 14
Industry News
The most current stories from the boating industry .
Sales & Marketing
Tips and solutions for sales and marketing from people within the boating industry .
14 How to become a sales detective by David Gee
24 28
15 Do this to make the most effective business decisions by Mark Overbye
MIBS Preview
16 A preview on what to expect for the 2024 Miami International Boat Show .
2024 Forecast
20 We take a look at the factors that will determine success in 2024 .
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Market Trends : Pontoons
Pontoons maintain steady growth as more individuals seek immersive experiences on the water .
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28
Profiles in Leadership
Wanda Kenton Smith profiles Andrew Doole , president of U . S . Boat Shows , Informa Markets .
30
Market Intelligence
Same-store sales , dealer benchmarks and more .
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www . boatingindustry . com february 2024
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