// INDUSTRY NEWS
Freedom Boat Club expands to Australia
Freedom Boat Club has announced its expansion to the Asia-Pacific region . Freedom ’ s flagship club in market will be located in Sydney , Australia . This announcement represents the seventh country and the 35th international location for Freedom Boat Club .
Volvo Penta appoints Humphree CEO
Volvo Penta announced the appointment of Helena Lennerstedt as CEO of Humphree .
Lennerstedt has a background in several leading positions in different companies in the Swedish industry . “ Humphree ’ s mission to provide the safest and most comfortable boating experience possible is well recognized by the market and the company is growing fast . I ’ m proud that we have been able to attract Helena Lennerstedt as the new CEO for Humphree . Helena ’ s team-focused leadership style combined with her experience in building deep relations with customers as well as suppliers , and from scaling industrial supply chains will be a great addition to the organization ,” says Johan Inden , Chairman of the Humphree Board of Directors .
“ Regarded as one of the best boating markets in the world , we believe there is an outstanding opportunity to expand Freedom Boat Club across the region ,” said Cecil Cohn , President , Freedom Boat Club Network . “ Expansion into Australia represents the continued replication of our successful and best-in-class boat share model , built across our network of 370 + locations , to expand boating participation and introduce more global consumers to life on the water .”
As part of the expansion strategy , David Kurczewski has been appointed General Manager , Shared Services Asia-Pacific and is responsible for growing the Freedom footprint across the broader Asia-Pacific region .
“ We believe Australia , New Zealand and the broader Asia-Pacific are prime markets to grow the Freedom Boat Club business – boating interest is extraordinary , the waterways are world class and Freedom allows anyone to enjoy the water with no prior experience and minimal time or financial commitment ,” said Kurczewski . “ We are excited to announce our flagship location on Sydney Harbor and continue to build momentum as we plan for expansion across the Asia-Pacific region .”
www . boatingindustry . com february 2023
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