Fiberglass Runabout Outboards slightly down , Florida markets up
MARKET
INTELLIGENCE
HOT SPOTS
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SAME-STORE SALES REPORT
PARTS DEPARTMENT
2.9 %
SERVICE DEPARTMENT
4.0 %
UNIT SALES
20.5 %
OVERALL
16.0 %
Boat dealer same-store sales decreased overall 16.0 % for the 12 months ending in December 2022 . Unit sales were down 20.5 % year-over-year , along with parts revenue ( down 2.9 %). Service sales were up 4.0 %. For more information on this report and other industry data , go to www . lightspeeddms . com / data-services .
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Fiberglass Runabout Outboards slightly down , Florida markets up
Sales for Fiberglass Runabout Outboards were down 0.62 % in the 12-month-rolling period ending in December 2022 , according to the latest data from Statistical Surveys Inc .
Aggregate across all of the top markets for the segment , there was a slight decline over the 12-month period .
Florida markets including Daytona Beach (+ 22.39 %), Jacksonville (+ 21.55 ), and Fort Pierce- Vero Beach-Stuart (+ 21.28 %) showed growth , while Miami-Fort Lauderdale fell significantly ( -18.10 %). Los Angeles , Calif . And New York , N . Y . also fell 20.41 % and 16.94 %, respectively .
KEY PERFORMANCE INDICATORS
Benchmark your performance against these five marine dealer key performance indicators , offered through Boating Industry ’ s partnership with Spader Business Management , to stay focused on what ’ s important to your business .
50.0 %
40.0 %
30.0 %
20.0 %
10.0 %
38.2 %
% OF GROSS MARGIN
9.7 %
2.2 % 0.8 %
0.0 % Total Total Total floorplan Total personnel advertising interest semi-fixed
12.7 %
36.3 %
Total Total net fixed operating profit
SALES VOLUME
8.7 %
$ 24,632,035 through December 2021
$ 26,775,004 through December 2022
NEW BOAT INVENTORY
98.1 %
$ 3,663,694 through December 2021
$ 7,256,202 through December 2022
NET PROFIT
16.6 %
$ 2,626,172 through December 2021
$ 3,063,248 through December 2022
USED BOAT INVENTORY
57.1 %
$ 561,500 through December 2021
$ 882,229 through December 2022
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New York , NY |
-16.9% |
Tampa-St . Petersburg-Clearwater , FL |
-6.9% |
Fort Myers , FL |
-0.5% |
Miami-Fort Lauderdale , FL |
-18.1% |
Orlando , FL |
-2.8% |
Sarasota-Bradenton , FL |
2.3 % |
Jacksonville , FL |
21.6 % |
Dallas-Fort Worth , TX |
7.3 % |
Detroit , MI |
-6.1% |
Houston , TX |
-3.0% |
Seattle-Tacoma , WA |
-5.8% |
West Palm Beach-Boca Raton , FL |
10.0 % |
Naples , FL |
0.0 % |
Daytona Beach , FL |
22.4 % |
Los Angeles , CA |
-20.4% |
* Florida markets split in the Runabout Outboard segment .
30 february 2023 www . boatingindustry . com