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CONTENTS
VOLUME 86 | NUMBER 1
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4 6 14 15
At the Helm
Marching on by Adam Quandt
Industry News
The most current stories from the boating industry .
Sales & Marketing
Setting sale ( s ) for a post-pandemic environment by David Gee
Marketing Strategies
Shifting marketing strategies for the year ahead by Wanda Kenton Smith
2023 Forecast
16 We take a look at the factors that will determine the success in 2023 .
20 Maximizing F & I
Insights from industry experts on the importance of F & I in your business .
22 25
Market Trends : Pontoons
Versatility sets pontoon segment on course for continued success .
Market Focus : Audio & Entertainment
Boating Industry checks in with the latest in marine audio and entertainment .
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26 28 30
ABYC Foundation 2022 Educator of the Year
Get to know ABYC Foundation ’ s 2022 Educator of the Year – Kevin McKiernan .
Profiles in Leadership
Wanda Kenton Smith profiles Anne Dunbar , Show Director , IBEX .
Market Intelligence
Same-store sales , dealer benchmarks and more .
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www . boatingindustry . com february 2023
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