// MARKET TRENDS

And with ever-evolving options to create memorable experiences out on the water , pontoons have continuously increased in popularity . Even with explosive growth across just about every segment of boats over the last couple of years , pontoons consistently lead the pack in popularity and sales .

“ The pontoon market has demonstrated remarkable growth since 2008 , when the financial crisis resulted in declines across the boating industry ,” Statistical Surveys Inc .’ s Ryan Kloppe said at the close of last year . “ According to data from Statistical Surveys Inc . ( SSI ), a Trader Interactive brand , pontoon boats , second to personal watercraft , have been a leading segment in the recreational boating industry over the last decade .”

A technology proving ground

While many advanced technologies across the marine space typically begin in higher-end yachts and cruisers and work their way down the pipeline , the pontoon segment is using its diverse offerings – and popularity - to bring new technologies and comforts to market at a much quicker pace .

“ Pontoon boats have seen great advancements to transform from the simple aluminum platforms they once were . Today , these all-purpose boats

100 %

90 %

80 %

70 %

60 %

50 %

40 %

30 %

20 %

51 %

35 %

46 %

37 %

43 % 41 %

39 %

37 %

44 % 44 %

39 % 40 % are the ultimate vessels for on-the-water relaxation and recreation , with manufacturers adding innovative features and dynamic designs to appeal to every type of water lover ,” Kloppe said . “ The success of pontoon boats compared to other powerboat segments could also indicate boaters converting to a more versatile watercraft that also has outboard power . Pontoons are now being

38 %

41 %

43 %

38 %

46 % 44 %

34 % 37 %

10 % 21 %

14 % 16 % 17 %

16 % 20 %

16 % 18 % 19 % 18 %

16 %

0 %

0 % Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22

Source : Lightspeed

PERCENT OF TOTAL NEW UNIT PURCHASES BY BUYER GENERATION

Generation Z Millennial Generation X Baby Boomer

52 %

32 %

50 %

36 %

BRP Manitou ' s redesigned pontoon models featuring the newest stealth technology .

manufactured with high horsepower engines , including three-tube models , for increased performance . The idea of how to utilize a pontoon boat has expanded from simply a vessel for lounging or partying to a boat that ’ s also powerful enough for water sports as well .”

Brunswick ’ s Harris brand is taking a seamless , technological experience to the next level in its newest models .

“ We ’ re able to do things at a completely new standard thanks to our various brand partners across Brunswick ’ s portfolio ,” Harris president Chris Bernauer told Boating Industry during a media event at Mercury ’ s Lake X late last year .

In 2021 , Harris debuted its redesigned Grand Mariner Series , highlighting a new connected helm with digital switching , new lighting elements – also controllable at the helm – an allelectric tower and many more aspects to make boating easier and more comfortable .

“ The launch of the Grand Mariner is a pivotal moment for Harris as we continue attracting and engaging the next generation of boaters ," Bernauer said at the launch of the redesigned model . “ The redesigned Grand Mariner showcases the passion and talent of our cross-functional team of experts who have incorporated customer and dealer input to develop bold , sleek new styles and unparalleled technology to promote comfort and

www . boatingindustry . com february 2023

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