// INDUSTRY NEWS
and shape the maritime future ,” said Vogel . “ Torqeedo engineers are already working with numerous commercial shipyards and boatbuilders to electrify their offerings and serve the market ’ s demands . We listen to our customers ’ needs and find flexible customized solutions . We have exciting times ahead : In the coming months , we will develop a more modular system toolbox to combine the principles of customization and serial production and make electrification even easier for our professional customers .”
“ We ’ ve established the Branded Retail business unit to transform boating by developing even more compelling products , elevating our customer experience and developing the global network of Torqeedo dealers , distributors and service partners ,” said Bez . “ Sven Mostögl has years of experience in building strong recreational brands in the outdoors industry and together we will bring the joy of sustainable boating to the next level .”
Mostögl brings experience from various international sales , product and design leadership positions for outdoor brands such as Bergans of Norway , Black Diamond and The North Face . In his most recent position , he led the commercial part of the business & consumer experience in the European regions DACH and Benelux for Oris , a Swiss luxury watch manufacturer .
“ Torqeedo is a great brand with a strong reputation in the maritime industry . The combination of a high-tech product , a fantastic brand and a true purpose behind it are compelling to me ,” Mostögl said . “ That ’ s why the opportunity to develop the market for zero-emission electric mobility on the water at Torqeedo is so exciting – and very close to my heart . We already have a fantastic portfolio of reliable , efficient , powerful and sustainable products . Together with my fantastic team of highly skilled experts , we will work on elevating the customer ’ s brand experience in a holistic way .”
Mostögl continued : “ After all , the only way to make a real difference for the environment is to build emission-free products that inspire people – products that make boating better and that boaters want to buy and use . So , we ’ re rethinking everything : how a customer first experiences Torqeedo whether it ’ s online or in the shops , how the products are presented and the benefits of electric are explained , how the products look , feel , and perform , which features and benefits resonate most with boaters , and how we best support boaters through their ownership experience . We want to delight Torqeedo owners from the first moment they decide to electrify their boats , and every day they spend on the water , creating memories with family and friends .”
Sea Tow Foundation adds 5 new members to Boating Safety Advisory Council
The Sea Tow Foundation , a non-profit organization dedicated to boating safety , announced the newest members of its Boating Safety Advisory Council . The Boating Safety Advisory Council is comprised of decision makers and influencers representing all segments of the for-profit boating industry .
The new appointees were chosen by the current council and executive committee members , and will serve a two-year term as well as be eligible for a second term . Council members attend quarterly virtual meetings to consult on numerous boating safety topics , participate in a variety of boating safety initiatives , and are actively engaged in judging the entries for the annual National Boating Safety Awards . Judging the awards will be one of the new members ’ first tasks as applications are due September 1 , 2023 .
“ We received dozens of applications from highly-regarded individuals in the boating industry and we are thrilled to welcome these five incredible individuals to our Boating Safety Advisory Council ,” says Gail R . Kulp , Executive Director of the Sea Tow Foundation . “ We ’ re looking forward to seeing how these new members will diversify and expand our efforts at promoting boating safety within the industry and help us continue to save lives .”
New appointees chosen to join the Sea Tow Foundation ’ s Boating Safety Advisory Council include :
Steven Bull is the creator , host and producer of Water Ways . Steven is an award-winning broadcaster with the Canadian Broadcasting Corporation ( CBC ) and he launched the new multiplatform boating source to celebrate the people , places and lifestyles of recreational boating .
Christine Carlson McKone is the Director of Marketing for Volvo Penta North America . Her experience spans more than 15 years in areas such as strategic communication , media and analyst relations , content creation , event planning and digital marketing .
Gunnar Davies is the Digital Marketing Specialist for BRP Marine . He is also an avid angler and has spent many years behind the wheel of recreational boats and feels fortunate to have been able to turn a life-long passion for boating into a career .
Alisdair Martin is the Vice President of Strategy & Sales for the National Marine Manufacturers Association ( NMMA ). As an industry veteran , he has worked with many mainstream marine brands . Alisdair also serves on the board of the Marine Marketers of America and chairs the industry Neptune Awards .
Leslie Palmer is the National Sales Director for Boating Industry Magazine . She looks forward to working with the Sea Tow Foundation Boating Safety Advisory Council to continue promoting the important message of boating safety .
Continuing members of the Sea Tow Foundation Boating Safety Advisory Council include :
Shannon Aronson , Marketing / PR Director – American Boat & Yacht Council
Jeremy Backman , Vice President , Recreational – Chubb Personal Risk Services
Laura Barry , Regional Vice President , West Coast – West Marine
Brooks Bunde , Regional Sales Manager , Marine – Garmin
Rufino Cruz , Jr ., Business Development Manager – Regal & Nautique of Orlando
Michael Gisch , General Manager – MarineMax
Nick Gosselin , Director of Marketing – Freedom Boat Club
Kim Koditek , Head of Content Marketing – Boatsetter
Captain Jennifer Mc�uilken , Global Marketing – Cummins , Inc .
Tyler Mehrl , Category Manager , Steering & Controls – Mercury Marine
Jeff Moag , Content Director – Water Sports Foundation
Mark Pillsbury , Editor – Cruising World Magazine
Scott Rath , General Manager – Uflex USA , Inc .
Angie Scott , Podcast Host – The Woman Angler & Adventurer Podcast
Chad Tokowicz , Government Relations – Marine Retailers Association of the Americas
Randy Vance , Editor at Large – Bonnier Corporation
8 august 2023 www . boatingindustry . com