MARKET
INTELLIGENCE
HOT SPOTS
15
1 10
2
9
13
8
7
SAME-STORE SALES REPORT
PARTS DEPARTMENT
6.7 %
SERVICE DEPARTMENT
7.9 %
UNIT SALES
9.4 %
KEY PERFORMANCE INDICATORS
50.0 %
40.0 %
30.0 %
20.0 %
10.0 %
38.0 %
3.3 %
% OF GROSS MARGIN
3.1 %
10.5 %
0.0 % Total Total Total floorplan Total personnel advertising interest semi-fixed
12.9 %
32.2 %
Total Total net fixed operating profit
SALES VOLUME
11.3 %
NEW BOAT INVENTORY
119 %
OVERALL
7.6 %
Boat dealer same-store sales decreased by 7.6 % for the 12 months ending in June 2023 . Unit sales were down 9.4 % year-over-year . Also down year-over-year was parts revenue ( down 6.7 %). On the flip side , service sales were up for the 12-month period ( 7.9 %). Visit www . lightspeeddms . com / data-services for more information on this report and other industry data .
Benchmark your performance against these five marine dealer key performance indicators , offered through Boating Industry ’ s partnership with Spader Business Management , to stay focused on what ’ s important to your business .
4
12
$ 11,456,047 through June 2022
$ 10,165,032 through June 2023
$ 3,584,891 through June 2022
$ 7,855,904 through June 2023
5
3
6
11
14
NET PROFIT
40.9 %
$ 1,978,344 through June 2022
$ 1,169,715 through June 2023
USED BOAT INVENTORY
44.3 %
$ 496,863 through June 2022
$ 717,027 through June 2023
Pontoon registrations slow across top markets
Boat registrations within the pontoon segment were down 1.12 % in the 12-month period ending in June 2023 , according to the latest data from Statistical Surveys Inc .
The majority of the top markets posted declines in the segment for the 12-month period , with Knoxville , Tenn . reporting the largest decline , down 13.33 %, followed by Grand Rapids , Mich ., down 12.48 %.
On the flip side , a handful of top markets reported growth for the period , with Fort Myers , Fla . posting the largest growth at 13.85 %.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Minneapolis-St . Paul , MN -6.4 % Detroit , MI -7.6 % Atlanta , GA 7.0 % Dallas-Fort Worth , TX -6.2 % Birmingham , AL -2.5 % Tampa-St . Petersburg-Clearwater , FL 8.2 % Charlotte-Gastonia , NC -2.0 % Knoxville , TN -13.3 % New York , NY 3.0 % Grand Rapids , MI -12.5 % Fort Myers , FL 13.9 % Houston , TX -6.9 % Nashville , TN -5.8 % Orlando , FL 4.8 % Manchester-Nashua-Concord , NH -7.8 %
Most of the top BTAs in the pontoon segment posted declines in registrations for the 12-month period ending in June 2023 , with Knoxville posting the largest decline , down over 13 %.
30 august 2023 www . boatingindustry . com