// INDUSTRY NEWS
Castaic Lake and Lagoon and 15 miles from Lake Piru . The new location houses an expansive showroom floor , sales offices and a Wake & Surf shop with watersports gear and apparel , as well as an 11-bay service department . An onsite storage facility is scheduled to open later this year .
“ We ’ re excited to bring Tommy ’ s exceptional customer service experience to our newest location in Castaic ,” said Reuel MacDonald , Regional Manager , Tommy ’ s Boats . “ We ’ ve got everything you need to get out the water . Our massive showroom features the best in new and pre-owned boats , and we also offer a number of engagement opportunities on Castaic Lake and waterfront boat rentals on Lake Piru .”
Founded in 1981 in Denver , Colorado , Tommy ’ s Boats is headquartered in Grand Rapids , Michigan , and carries Malibu , Axis , Cobalt , Chaparral , Robalo , Crownline , Skeeter , G3 , SunCatcher , Manitou , Starcraft , and Tahoe brands . In addition to sales and service of a wide array of boats , Tommy ’ s offers a full retail shop offering parts and an extensive line of water sports gear and accessories .
“ We pride ourselves in providing high quality water sports boats and products to enthusiasts throughout the United States ,” said Matt Borisch , president of Tommy ’ s Boats . “ We look forward to continuing to provide our sales and service to the Southern California community through our new facility here in Castaic .”
The total investment of Tommy ’ s new Castaic location is nearly $ 10 million .
Priority One celebrates employee milestones
Priority One Financial Services , a full-service finance company for marine , RV and trailer dealers , celebrated 15 years of employment with Nicole Armstrong , Vice President of Corporate Initiatives , and Gary Rademaker , Managing Director of Operations .
Armstrong began with the company in 2008 as the National Sales Manager . In her time with Priority One , Armstrong has started two new divisions , launched a dealer loyalty program , managed dozens of employees , led the company through a rebrand and initiated organizational changes to help its small , family-run dealers succeed .
“ I have always advocated for clarity and transparency with our dealers ,” said Armstrong . “ A lot has changed in my time with Priority One , but my role has always focused on elevating our dealers ’ needs and putting the practices and technology in place for dealerships to flourish .”
Rademaker also joined Priority One in 2008 . During his tenure , he has held various executive positions in sales , strategic development , compliance and F & I operations . He also launched and managed Veritas Insurance Group , a subsidiary of Priority One . Today , Rademaker oversees compliance and training for the company .
“ Compliance is becoming increasingly important for Priority One and for our dealer partners ,” said Rademaker . “ Not everyone gets excited about training , rules and regulations , but it underscores every aspect of the industry and I ’ m glad to play a part in protecting our dealers .”
14 august 2023 www . boatingindustry . com