Yamaha U. S. Marine Business Unit and Siren Marine just released a major update to the Siren Connected Boat™ mobile app, delivering a more personalized, intuitive and connected experience for boaters.

“ We continue to lead the industry in Connected Boat technology, and this update raises the bar again. This update reflects how we continue to evolve this cutting-edge technology alongside

Siren Connected Boat’ s newly updated mobile app features a more personalized and connected experience for boaters. our customers, dealers and boat builder partners,” said Andrew Cullen, Director, Connectivity, Yamaha U. S. Marine Business Unit.“ We focused on simplifying the experience, adding practical functionality and making it easier for boaters to stay connected to what matters most.”

The updated Connected Boat mobile app introduces several key enhancements designed to improve usability, engagement and long-term value for boat owners:

Redesigned Onboarding Experience. The app now identifies and pre-populates a user ' s boat.

Enhanced Maintenance Recording. The maintenance tracking system has been fully redesigned for a faster and simplified user experience.

Explore Mode Enhancements. The Explore Mode has also been redesigned, focusing on education and engagement. It features a new inapp package builder to allow customers to custom-

ize their Siren systems.

Sport Boat Integration. Yamaha ' s new 29-foot sport boats now include factory-installed Siren 3 technology. Owners can activate their systems immediately and receive a one-year Siren service plan at no cost. The app enables users to monitor vessel location, battery levels and system status, while also expanding capabilities through Siren’ s à la carte wireless sensors.

Siren hardware starts at just $ 299 for the Siren 3 device, with service plans beginning at $ 18.75 per month. Dealers nationwide can install Siren 3 Pro and Siren 3 systems.

Visit https:// yamahaoutboards. com / ownercenter / siren-connected-boat for more information.

Off The Hook Yachts Acquires Bellhart Marine

Marine marketplace Off The Hook YS Inc. recently acquired Bellhart Marine Group, LLC, along with its affiliated entities Bellhart Marine Services, LLC, Specialized Mechanical Services, LLC, and Specialized Mechanical Services, Inc.( collectively,“ Bellhart”).

The combined platform is designed to function as a high-efficiency reconditioning and service engine, according to the company. By bringing service operations in-house, Off The Hook expects to:

Significantly accelerate inventory reconditioning timelines

Improve gross margins through lower service costs Increase control over quality and execution Enhance speed-to-market for resale inventory

“ This is an infrastructure-driven acquisition,” said Jason Ruegg, founder of Off The Hook Yachts.“ We are building what we believe will be one of the most efficient marine service and refit platforms on the East Coast-allowing us to recondition boats faster, more cost-effectively, and at a higher level of consistency than the traditional model.”

Establishing a Three-Location Service Network As part of the transaction, Off The Hook will operate an integrated, multi-location service platform across three facilities:

Cape Fear River Shipyard( Heavy Service & Yacht Refit Hub): A full-service shipyard capable of hauling vessels up to approximately 70 tons, supporting major refits, structural work and large-yacht service projects.

Market Street Facility( Outboard Service & Repower Center): A high-volume service and diagnostics center focused on outboard engines, repowers and ongoing maintenance, while also serving as a primary sales and customer interface location.

Sloop Point Marina( Dry Stack Service & Sales Hub): Following recent approval to expand to approximately 450 dry stack racks, this location will serve as a high-density service and sales hub. Bellhart will lead service operations and new boat sales, supporting a large and growing captive customer base.

“ Service is one of the most important-and historically fragmented-components of the marine industry,” added Ruegg.“ By bringing this capability in-house with proven operators like Bellhart and Specialized Diesel, we are creating a platform that is faster, more efficient and more scalable.”

The transaction is subject to customary closing conditions, according to the company, including due diligence and third-party approvals, and is expected to close within a standard transaction timeline.

6 april 2026 www. boatingindustry. com