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“ Our rich feature sets add new value and strengthen the customer journey .”
- Rebecca Sylvester , Director of ecommerce at RNDC
LOOKING AHEAD In 2023 , RNDC says they will continue investing heavily in enhancing user experience across the platform . New app features aim to make it easier and faster to order and reorder products , discover brands and manage inventory . RNDC also plans to continue to encourage platform adoption and strategically
The eRNDC app makes it easier than ever for users to stay on top of their inventories and reorder products when stocks run low .
expand eRNDC into new markets , making digital access available to as many customers , suppliers and sales representatives as possible . eRNDC ’ s collaboration-focused approach to e-commerce has led to the creation of an in-app ecosystem between RNDC sales associates , suppliers and customers . As this unique platform continues to expand , it will further enable RNDC to leverage strategic partnerships in new markets .
“ After working in e-commerce for over a decade , I ’ ve learned two very important things ,” says Xu . “ First , e-commerce growth is non-linear . If you only focus on year-overyear trends , you might trap leaders into thinking the digital space is a fad , not a force . As a result , leaders will over-invest in one year and under-invest in another . You have to be persistent and play the long game . Second , e-commerce always ties back to the end-user . Regardless of where you are in the value chain , always be in tune with the consumer .” BW
12 Beverage Wholesaler • Spring 2023