LibDib represents 1,500 suppliers
and distributes 15,000 offerings .
LibDib represents 1,500 suppliers
and distributes 15,000 offerings .
LibDib ’ s robust online platform combines distribution , online ordering , reporting and AI-enabled sales tools to offer both distributors and retailers everything they need to thrive .
Best Technology Innovation
LibDib
In an era when technology is at the forefront of just about every business plan , technology provider and licensed wholesale distributor LibDib is pushing the boundaries of innovation with its robust online platform . Combining distribution , online ordering , reporting and AI-enabled sales tools , LibDib boasts a data experience that helps both distributors and retailers alike .
LibTech is the SaaS division of LibDib , a custom software built by the company in 2023 that other distributors can utilize within their businesses . LibTech works with beverage wholesalers by providing customized solutions for e-commerce , sales collaboration , SKU and supplier data management , and sales analytics .
The new division is gaining traction with mid-sized wholesalers across the country . In 2019 , LibDib began licensing their platform to the industry ’ s second largest wholesaler , RNDC , which has successfully transmitted over $ 1B of orders .
In early August of this year , LibDib announced that Best Brands , a statewide distribution company in Tennessee , is also leveraging the platform to offer their own online distribution and data experiences .
Now , the company offers online distribution in 15 markets and will expand its footprint with three-to-five more markets by next year . LibDib represents 1,500 suppliers and distributes 15,000 offerings .
One of the main factors that makes LibTech so successful is Artificial Intelligence . “ We use a lot of AI to make recommendations in terms of what the buyers are seeing on the platform ,” says LibDib co-founder and CEO Cheryl Durzy .
With the amount of personalization that AI offers , each buyer that uses the LibDib platform sees things that are 100 % targeted towards them based on their buying and searching behavior , according to Durzy . “ There are 100 different attributes that come together to
create these algorithms that will serve up when you log in . Whether it ’ s just starting with the basics like delivery updates or eventually moving up to product recommendations , there ’ s a lot of AI involved ,” she says .
“ There are more things that we ’ re working on , which I ’ m really excited about ,” Durzy continues . “ On the supplier ’ s side , we ’ re working on being able to help them bump up their page and change the way buyer ’ s experience their brand . We ’ re looking to come out with that in 2025 .”
Looking at where LibDib ’ s platform is currently and its anticipated future growth , Durzy says she never thought it would become as big as it is now . “ When we first started building the platform and started taking on suppliers , I thought our platform would be more focused on the independent supplier and independent buyer . I didn ’ t anticipate that national chains selling to both on- and off-premise retailers would be interested in working with us ,” she notes .
Looking toward the future , Durzy says LibDib will continue to expand its LibTech division . “ In partnering with RNDC , we built eRNDC , which is a solid platform . This year , we started partnering with Best Brands Incorporated , taking care of their sales and e-commerce . So now we ’ re like , what else can we do ,” she says .
LibDib continues to talk with other wholesalers about what they can do to help build them a platform . “ That ’ s the next stage of what we ’ re doing , and it ’ s fun because we all speak the same language and understand each other ,” she says . “ So , we continue to partner with other wholesalers and license the technology .”
14 Beverage Wholesaler • Winter 2024 www . beveragewholesaler . com