Beverage Wholesaler Winter 2022 | Page 7

// DATA DRIVEN
Which of the following cocktails do you make at home ?
60 % 49.50 %
50 % 41.40 %
40 %
In the last 3 months , have you tried an alcoholic beverage that contained little to no alcohol ?
Unsure 2.9 %
30 % 28.30 % 28.30 % 25 . 30 %
20 %
10 %
15.20 % 14 . 10 % 13 . 10 % 11 . 10 % 11 . 10 %
6.10 % 5 . 10 %
Yes 25.7 %
0 %
Other
Margarita
Bloody
Mary
Old
Whiskey
Fashioned
Sour
Mimosa
Mojito
Dry
Martini
How important is it to feel buzzed when consuming alcohol ? 60 % 50 %
Daiquiri
Martini
Pina
Mint Julep
Colada
50.90 %
No 71.3 %
40 % 30 % 20 % 10 % 0 %
29.80 %
11.10 %
4.10 %
4.10 %
Very Important
Important
Fairly important
Slightly important
Not important
How often do you purchase alcoholic beverages that have relatively little to no alcohol content ?
Most of the time 5.8 %
Which of the following cocktails would you order at a bar / restaurant / venue ?
70 %
59.0 % 60 % 50 %
Never 36.3 %
Some of the time 14 %
40 % 30 % 20 %
34.0 % 32 . 0 % 31 . 0 %
24.0 %
20 . 0 % 20 . 0 % 18 . 0 %
15.0 % 13 . 0 %
Seldom 43.9 %
10 %
6.0 %
4.0 %
0 %
Margarita Other Old Bloody Whiskey Mimosa Mojito Daiquiri Pina
Fashioned Mary Sour Colada
Martini
Dry Martini
Mint Julep
How would you agree or disagree with the following statements :
50 % 45 % 40 %
38.00 % 38.00 %
43.90 %
47.40 %
46.80 %
45.60 %
40.40 %
35 % 30 % 25 % 20 % 15 % 10 % 5 % 0 %
16.40 %
I tend to limit
my alcohol consumption
7.60 %
15.80 %
2.30 %
27.50 %
I prefer
higher abv % in my drinks
31.00 %
18.70 %
2.90 %
22.20 % 19.90 %
10.50 % 9.40 %
I want to enjoy a drink without negative effects
1.80 %
I don ' t like
trying new flavors
12.30 %
19.30 % 17.50 %
5.30 %
I don ' t care about the caloric contents in my drinks
5.80 %
27.50 % 23.40 %
2.90 %
I like to stick
to familiar brands
Strongly Agree Agree Neither Disagree Strongly Disagree
Winter 2022 • Beverage Wholesaler 7