40 % |
|||
BY MELISSA DOWLING |
30 % |
28.57 % |
|
Customers shopping for beverage alcohol products in a store are more likely to seek out sustainable brands vs . those visiting a bar or restaurant , according to a recent survey by the Beverage Information Group readers . Just over 28 % of the on-premise respondents said that their customers were more interested in sustainable products recently , compared to almost 39 % of the off-premise participants . It makes sense , then , that half of the retailer respondents said that they have a section specifically for organic or sustainable products . Along the same lines , more of the store participants said that they educate sales staff about what makes certain products sustainable / organic / biodynamic vs . the on-premise .
There appears to be more interest in sustainable spirits on-premise , as 29 % said their sales trend for sustainable spirits has increased during the past year vs . 17 % of retailers . About the same percentage ( 22 %) of both on- and off-premise operators said that sales of sustainable wines have increased . Twenty-one percent of restaurants said that sales of sustainable beers and sodas vs . 6 % of retailer respondents .
Half of the off-premise participants said products that are certified by an organization to be sustainable are more valuable ; the other half said that there was no difference . Among on-premise respondents , 43 % said products that are certified by an organization to be sustainable are more valuable ; 21 % said they were less valuable , and 36 % said that there was no difference .
|
20 % 10 % 0 %
70 %
60 %
50 %
40 %
30 %
20 %
10 %
0 %
|
Yes
OFF-PREMISE
38.89 %
Yes
|
No
61.11 %
No
|
4 ESG Supplement 2022 |