Beverage Wholesaler Summer 2026 | Page 16

RISING STAR

WINE COMEBACK BRANDS( 000 9-Liter cases)

Real Sangria( Cruz Garcia- Real) Shaw-Ross Int ' l Importers 633 635 0.3 % Gekkeikan Shaw-Ross Int ' l Importers 575 595 3.4 %

( p) Preliminary.(++%) Greater than 100 %. * Note: All figures are early preliminary BIG estimates of US volume consumption, subject to revision.

WINE RESILIENT BRANDS( 000 9-Liter cases)

Mionetto in early 2025 boosted its alcohol-removed range with Aperitivo alcohol free.

RESILIENT BRAND

Duckhorn Vineyards Duckhorn Wines 292 301 3.1 % OZV Oak Ridge Winery 120 141 17.8 % Yealands Palm Bay International 70 80 14.3 % Old Soul Oak Ridge Winery 40 44 9.5 % Lombardo Shaw-Ross Int ' l Importers 31 33 6.5 % Invivo X by SJP Palm Bay International 31 32 3.2 %

Source: The Beverage Information Group ' s 2024 Industry Overview Handbook( P) Preliminary

OZV is Oak Ridge Winery’ s largest brand.

Decoy’ s legacy lies in cabernet.

RISING STAR so far the feedback is promising.”

Though Decoy’ s legacy lies in cabernet, Caplan says,“ we see an opportunity to focus even further on our whites in the years ahead— sauvignon blanc and chardonnay— which continue to outperform with consumers.”

EVENTS, PROMOTIONS AND PARTNERSHIPS

Experiences are a core focus for Avaline, says Purcell.“ From immersive consumer events to in-market tastings at key industry moments like the South Beach Wine & Food Festival and New York Food & Wine Festival, we’ re creating opportunities for people to engage with the brand in real life.”

Strategic partnerships and events have been especially impactful, driving trial, expanding its audience and reinforcing what sets Avaline apart in the wine category, she says. Some of Avaline’ s most meaningful recent partners include Crown Affair, Moda Operandi, Anthropologie Weddings and ROE Caviar.

Experiential activations played a key role for FRE, Wohld says.“ By engaging consumers at cultural touchpoints, such as music festivals, film festivals and curated membership communities, we met consumers in moments that aligned naturally with moderation and balance. In-store support and targeted promotions helped convert that awareness into repeat purchase.”

In summer 2025, Decoy was named the exclusive official wine partner for the Television Academy’ s 77th Emmy Awards season.“ In tandem with the announcement, we launched Decoy’ s new brand platform,‘ Pour to What ' s Possible,’ designed to connect with consumers on an emotional level and positioning Decoy as a catalyst for moments of personal progress, sparking connections and chasing new possibilities,” says Caplan.“ This platform was supported by the brand’ s largest marketing investment to-date across television, social media, influencer and programmatic digital.”

Participation in major wine and spirits events across the U. S., combined with strategic influencer partnerships, has been key for The Pale, says Yahney.“ The Pale has taken a true grassroots approach to building awareness— meeting consumers where they are and creating authentic moments around the brand.”

Mionetto executed its Mionetto Salone immersive Italian experience program at SXSW.“ We returned to Belmont and Saratoga with the New York Racing Association, and continued our social media and marketing programs to further reinforce our Italian roots, heritage and winemaking,” Ceola says.“ We do not see consumers turning away from spritz culture, so we will continue to activate in markets across

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