From left to right: Ken Aufiero, Dan DeLuca, Justin Fisch, Peter Damato and Michael Walsh.
The Brand Architects:
HOW US BEVERAGE BUILDS GLOBAL ICONS ON AMERICAN SOIL by KRYSTINA SKIBO
Italian beer brand Birra Moretti is rapidly climbing the ranks within the U. S. The brew has experienced 40 consecutive months of growth throughout the nation after its import rights were acquired in 2023, leading to the return of draught kegs in the U. S. market by late 2024.
Moretti’ s success can be attributed to strong marketing and playing up its Italian heritage, as well as being a refreshing beverage. And this is all thanks to US Beverage’ s guidance. After the importer began working with Moretti in 2023, the beer brand has continued to grow and make its way across the U. S. Now currently available in 38 states, US Beverage’ s goal is to keep that momentum going.
“ Moretti’ s growth can really be attributed to the fact that we focused on the basics and then expanded to a national footprint,” says Justin Fisch, CEO of US Beverage.“ Moretti is owned by Heineken, so we work very closely with the Heineken regional and marketing teams to set the guidelines on how best to grow this brand. It’ s a very collaborative process.”
US Beverage works closely with all the brands they represent, forming solid relationships that not only help to get a route-to-market strategy going, but keep it successful.
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Founded in 1997 and celebrating its 29th year as an importer, US Beverage has become a leading independent U. S. beer importer over the years due to its stellar sales, marketing and www. beveragewholesaler. com Spring 2026 • Bevearge Wholesaler 13