IN THE SPOTLIGHT
Pre-rolls Boast Fastest Growth Category in Cannabis
The pre-roll boom continues in the U . S . cannabis market , with the category reaching $ 4.1 billion in sales from January 2023 through June 2024 , according to a new report from Custom Cones USA .
While consumers across generations reach for pre-rolls , millennials are the category ’ s largest consumer , with that generation buying nearly half of pre-rolls sold . Gen X comes in second , buying roughly 25 %, with Gen Z at 18.5 % and Baby Boomers at 12.5 %.
“ The revenue growth of pre-rolls is undeniable ,” says Roll- Pros founder and CEO Kyle Loucks . “ In basically every market in the U . S ., regardless of maturity , pre-roll sales continue to grow quarter over quarter , year over year .”
Pre-rolls are popular for several reasons . Not only does
by KRYSTINA smoking remain the most enjoyable way to consume marijuana , according to the National Institutes of
SKIBO
Health , but pre-rolls also remove the hassle of needing to roll your own joint .
Lowell Brown , VP of retail operations at Planet 13 dispensary in Las Vegas , says pre-rolls are great options for tourists looking for grab-and-go products .
“ I think there ’ s a lot of familiarity with pre-rolls that cause people to gravitate towards them ,” he says . “ We have other new and exciting methods of consumption , such as bake pans and edibles , but I think everyone really wants to experience the true essence of the flower . And the best way to do that , in my opinion , is through smoking a pre-roll .”
Saints Joints ’ Multi-Strain Joint Box is a fan favorite among consumers due to the product ’ s five different strains , color-coded crutches and mini map inside to guide users through the effects of each joint .
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