1. Jim Beam Sunshine Blend
Made with daytime sipping in mind, this is 80 proof, intended as a light and smooth whiskey, the company reports. The lower ABV is a nod to the no/low movement in alcohol right now, with Gen Z and Millennials leading a shift toward lighter, sessionable spirits.
SRP: $19.99 per 750-ml. bottle
URL: jimbeam.com
2. Buffalo Trace Sazerac Rye 100 Proof
Developed in response to demand from bartenders and whiskey enthusiasts, this was designed to offer enhanced flavor, versatility and control in cocktail creation while maintaining the approachable profile that defines Sazerac Rye, according to the distillery.
SRP: $29.99 per 1L bottle
URL: buffalotrace.com
3. Knob Creek Bourbon x Rye 2025
First released last year, this is a blend of Knob Creek 9 Year Old Bourbon and Knob Creek 7 Year Old Rye. Bottled at 113 proof, Bourbon x Rye balances the sweetness of bourbon with the spice of rye, the distillery reports.
SRP: $44.99 per 750-ml. bottle
URL: knobcreek.com
4. Jefferson's Bourbon Marian McLain
The second release in the Marian McLain series, named after founder Trey Zoeller’s 8th-generation grandmother, Marian McLain, who was bootlegger in the 18th century, according to the company. A blend of five bourbons up to 13 years in age.
SRP: $299.99 per 750-ml. bottle
URL: jeffersonsbourbon.com
5. Old Grand-Dad 7-Year-Old Bonded Bourbon 2025
Each year’s release of this high-rye Kentucky straight bourbon whiskey is produced from a single distillation season in accordance with the Bottled-In-Bond Act. This release was barreled in the spring of 2018.
SRP: $39.99 per 750-ml. bottle
URL: beamdistilling.com
6. Rebel 10-Year Single Barrel Bourbon
Made according to Rebel’s original wheated recipe since 1849, Rebel 10-Year Single Barrel features a mash bill of 68% corn, 20% wheat and 12% malt. Bottled at 100 proof (50% ABV), a limited allocation of 2,600 (6-in) cases of bottles rolled out.
SRP: $99.99 per 750-ml. bottle
URL: rebelbourbon.com
7. Booker's Bourbon By The Pond Batch
The brand’s second release of 2025. Each release of this whiskey has a unique name that alludes to the people, places and/or history behind the brand. This batch is named after the backyard pond of 7th Generation Master Distiller Fred Noe's father.
SRP: 99.99 per 750-ml. bottle
URL: beamdistilling.com/bookersbourbon
8. Laphroaig 2025 Càirdeas Lore Cask Strength
Bottled at cask strength at 59.6% ABV, this bottle marries five casks. The casks used included single malts that aged in ex-bourbon, European oak and Oloroso sherry barrels, along with
quarter casks.
SRP: $110 per 750-ml. bottle
URL: laphroaig.com
9. Altos Tequila Rebranding
Inspired by its artisanal production and Mexican heritage, the redesign is meant to boost Altos’ visibility on-shelf and on back bars, the company says, while highlighting sustainability. The liquid inside remains the same.
SRP: Varies on product
URL: olmecaaltos.com
10. Ruby Red Ranch Water THC Spritz
Has a grapefruit flavor with 10mg of hemp-derived THC, as well as a blend of adaptogenic mushrooms. Debuts in markets including Minnesota, Florida, Texas, Tennessee, New Jersey, Illinois and Ohio, with expanded distribution rolling out in the coming months.
SRP: Varies per market
URL: upstateelevator.com
11. Goose Island 2025 Bourbon County Stout
The 2025 Goose Island Bourbon County Brand Family includes: Original Stout, Cherries Jubilee Stout, Chocolate Praline Stout, Proprietor’s Stout, Double Barrel Heaven Hill Bottled-in-Bond Stout and Parker’s Heritage Reserve Stout.
SRP: Varies per bottle
URL: gooseisland.com
12. Catalyst
O’Neill Vintners & Distillers has entered the functional beverage market with the launch of Catalys. It has 120mg of caffeine, 10 calories, zero sugar and no artificial sweeteners, colors, or flavors.
SRP: $32.99 per 12-pack, or $2.99 per 12-oz. can
URL: oneillwine.com
13. Fio A Fio
Evaton recently unveiled Fio A Fio, a crisp and aromatic white wine blend from Portugal’s Vinho Verde region. This is a blend of three of Portugal’s native white grapes — fernão pires, loureiro and alvarinho.
SRP: $14.99 per 750-ml. bottle
URL: evaton.com
14. BEAU VIVA Alcohol-Free Sparkling Rosé
Provence, France-based winery Maison Saint Aix has partnered with The Zero Proof, a U.S. retailer for alcohol-free wines and spirits, to launch BEAU VIVA Sparkling Rosé. This dry, fruit-forward, alcohol-free wine is made in the South of France.
SRP: $34.95 per 750-ml. bottle
URL: beau-viva.com •