Wine Supplier of the Year :
GROWTH BRANDS
FOR BLUE MOON ? NL : In 2023 Blue Moon updated its tap handle . It was designed to clearly stand out and reinforces two iconic pieces that Blue Moon is known for : its orange garnish ritual as well as signature glassware . Blue Moon also has invested behind waitstaff education , making sure bartenders and servers are familiar with the brand ’ s history , its taste and style , why it pairs perfectly with so many foods , and how to execute the perfect pour complete with orange garnish .
We also like to tout the fact that Blue Moon was born in a ballpark ( Coors Field in 1995 ), and we ’ ve continued to activate in the on-premise with baseball . In 2024 we partnered with Rawlings to create custom Blue Moon x Rawlings gear , as well as a sweepstakes that gives drinkers a chance to win a Rawlings shopping spree . We also have alliances with MLB teams across the country that allow Blue Moon to show up strong in stadiums and area bars during game days and beyond .
Coors Light gained share over the duration of the pandemic , as consumers went back to their tried-and-true core brands .
BIG : FOR COORS LIGHT , WHAT PROMOTIONS AND MARKETING PLANS DO YOU HAVE IN PLACE FOR 2025 TO BUILD ON YOUR SUCCESS ? NL : We ’ ve gone bigger for football and holiday in 2024 and will go even bigger for all 2025 plans , reminding retail customers and our distributor network to choose chill by : leveraging our music platform and the partnerships for summer 2025 building on the success of March Madness continuing with our ESPN partnership leveraging the soccer season that happens pre- and pos- Leagues Cup and building on the 2024 program and amplifying our Leagues Cup activations reminding college football fans that Coors Light and its mountain refreshment is the only one to choose when those rivalries heat up maximizing all the opportunities to remind shopper and consumers that beer and St . Pat ’ s , baseball , hockey , basketball and the holidays go great together .
FOR BLUE MOON , WHAT PROMOTIONS AND MARKETING PLANS DO YOU HAVE IN PLACE FOR 2025 TO BUILD ON YOUR SUCCESS ? NL : In 2025 you ’ ll see Blue Moon continue to lean into what ’ s made us the number-one craft brand in the on-premise : features and activations that highlight our signature glassware and orange garnish , leaning into sports , and programs that pair Blue Moon with a variety of foods .
Wine Supplier of the Year :
DEUTSCH FAMILY WINE & SPIRITS
Tom Steffanci , president , Deutsch Family Wine & Spirits by KRYSTINA SKIBO
Despite wine ’ s sales slump during the past few years , Deutsch Family Wine & Spirits has managed to grow several of its wine brands , earning the title of Beverage Information Group ’ s 2024 Wine Supplier of the Year . The Crossings , Josh Cellars Reserve and Josh Cellars Prosecco , and Yellow Tail Pure Bright all received 2024 Growth Brands awards .
Deutsch Family Wine & Spirits ’ president Tom Steffanci shared the company ’ s success strategies over the past year .
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BIG : WHAT LED TO DEUTSCH FAMILY WINE & SPIRITS ’ SUCCESS OVER THE PAST YEAR ? TOM STEFFANCI : While we are growing share and having success on several brands , we are not as far along as we hoped to be on other brands . The success we are having is a function of the right commercial plans and tactics executed with excellence , combined with ex- www . beveragewholesaler . com Fall 2024 • Bevearge Wholesaler 11