DATA DRIVEN
WHAT CATEGORY’ S DECLINE IN SALES IS MOST IMPACTING YOUR BUSINESS RIGHT NOW?( TOP 5)
ON-PREMISE
IF YOU COULD EXPAND MENU SPACE FOR ONE CATEGORY RIGHT NOW, WHAT WOULD IT BE?
ON-PREMISE
|
20 %
18 %
16 %
14 %
12 %
10 %
8 %
6 %
4 %
2 %
0 %
|
17.5 %
Domestic Beer
|
12.5 %
15.0 %
7.5 %
OFF-PREMISE
15.0 %
Imported Beer Craft Beer |
Red Wine |
Brandy / |
|
|
Cognac |
|
7.5 %
Hard seltzers / flavored malt beverages
|
20 % 18 % 16 % 14 % 12 % 10 % 8 % 6 % 4 % 2 % 0 % |
10.5 % 10.5 %
13.2 %
15.8 %
OFF-PREMISE
18.4 %
Craft Beer |
Red Wine |
Whiskey |
Tequila |
Ready-to-Drink |
|
|
|
|
( RTD) cocktails |
|
10.5 %
Other
|
|
20 % 18 % 16 % 14 % 12 % 10 % 8 % 6 % 4 % 2 % 0 %
18.8 %
Domestic Beer
|
12.5 %
18.8 %
6.3 % 6.3 %
12.5 %
Craft Beer |
Red Wine |
Sparkling Wine |
Whiskey |
Mocktails / |
|
|
|
|
alcohol-free |
|
|
|
|
spirits |
|
30 %
25 %
20 %
15 %
10 %
5 %
0 %
|
9.4 %
12.5 %
18.8 % 18.8 %
Red Wine |
Whiskey |
Tequila |
Ready-to-Drink |
|
|
|
( RTD) cocktails |
|
25.0 %
THC / CBD-infused beverages
|
50 % 40 % 30 % 20 % 10 % 0 %
HOW HAS CONSUMER BUYING BEHAVIOR CHANGED THIS YEAR?
48.6 %
Buying less overall
13.5 %
Buying more overall
ON-PREMISE
35.1 % 40.5 %
Spending less money / buying less-expensive brands
27 %
Increased price More interest in sensitivity low-no-alcohol options
2.7 % 5.4 %
Other
I have seen no changes in behavior
HOW WOULD YOU CHARACTERIZE YOUR MOST RECENT QUARTERLY BEVERAGE SALES RELATIVE TO PLAN?
Below plan 24 %
ON-PREMISE
Above plan 11 %
70 % 60 % 50 % 40 % 30 % 20 % 10 % 0 %
58.1 %
Buying less overall
Source: The Beverage Information Group
www. beveragedynamics. com
9.7 %
Buying more overall
64.5 %
Spending less money / buying less-expensive brands
OFF-PREMISE
51.6 %
Increased price sensitivity
35.5 %
More interest in low-no-alcohol options
3.2 % 3.2 %
SURVEY DATA was collected from readers of Beverage Dynamics, Cheers and Beverage Wholesaler in conducted in October 2025, as part of the quarterly Pulse surveys that track industry trend / sentiment data. Additional industry data and analysis is available— visit epgacceleration. com to find out more.
Other
I have seen no changes in behavior
Below plan 39 %
On plan 65 %
OFF-PREMISE
Above plan 3 %
On plan 58 %
Winter 2025 • Beverage Dynamics 7