Beverage Dynamics Winter 2024 | Page 7

DATA DRIVEN
WHAT CATEGORY ’ S DECLINE IN SALES IS MOST IMPACTING YOUR BUSINESS RIGHT NOW ? ( TOP 5 )
ON-PREMISE
OFF-PREMISE
40 % 35 %
35.3 %
35 %
31.4 %
30 %
30 %
25 % 20 %
17.6 %
25 %
20 %
20.0 %
17.1 %
15 %
10 %
5 %
5.9 %
11.8 %
5.9 % 5.9 % 5.9 % 5.9 % 5.9 %
15 %
10 %
5 %
5.7 %
5.7 %
8.6 %
5.7 %
0 %
Domestic Imported Beer Beer
Craft Beer
Red Wine
Rum Gin Cordials Hard Other seltzers / flavored malt beverages
0 %
Domestic Beer
Craft Beer
Red Wine
White Wine
Sparkling Wine
Rose
Whiskey
35 %
30 %
IF YOU COULD EXPAND MENU SPACE FOR ONE CATEGORY RIGHT NOW , WHAT WOULD IT BE ?
ON-PREMISE
29.4 %
AT THIS TIME , HOW WOULD YOU CHARACTERIZE YOUR OUTLOOK FOR SALES FOR THE REMAINDER OF 2024 ?
ON-PREMISE
25 %
20 %
23.5 %
Likely Exceed Expecations 5.9 %
15 %
11.8 %
Likely be Below Expectations
17.6 %
10 %
5 %
5.9 %
5.9 % 5.9 %
5.9 % 5.9 % 5.9 %
0 %
Imported Beer
Craft Beer
Red Wine
Sparkling Wine
Rose Whiskey
Tequila
Brandy /
Cognac
Other
Likely Meet Expectations 76.5 %
35 % 30 % 25 % 20 % 15 % 10 % 5 % 0 %
5.7 %
SURVEY DATA was collected from readers of Beverage Dynamics , Cheers and Beverage Wholesaler in October 2024 as part of the quarterly Pulse surveys that track industry trend / sentiment data . Additional industry data and analysis is available — visit epgacceleration . com to find out more
www . beveragedynamics . com
17.1 %
OFF-PREMISE
11.4 %
28.6 % 22.9 %
Imported Beer Craft Beer Whiskey Tequila Other
Likely be Below Expectations 38.9 %
OFF-PREMISE
Likely Exceed Expectations
13.9 %
Likely Meet Expectations
47.2 %
Winter 2024 • Beverage Dynamics 7