Fable Libations ’ cannabis-infused beverages are also mixed with CBD to offer consumers a more calming effect .
says . “ Customers are always giving us feedback on how great our beverages work to help them fall asleep .”
GETTING PRODUCT INTO STORES
Fable ’ s infused beverages are sold in hotels , bars , restaurants and liquor stores . Because their beverages are infused with delta−9 THC , which is sourced from the hemp plant instead of the marijuana plant , Kennedy says it ’ s easier to ship and sell his beverages across the country .
Fable isn ’ t sold in dispensaries , however . “ Fable is available in Total Wine retailers in four or five states where there ’ s a legal framework to do so ,” says Kennedy ,” but we would not go
Ben Kennedy , CEO of cannabis beverage company Fable Libations .
back into a dispensary . The product we ’ ve created just doesn ’ t live in a dispensary environment . Can we reach those people ? Sure . But it ’ s one in 200 people walking through the door who would buy it .”
Kennedy explains that it can be difficult to get his products into different stores . Even though his product is fully legal under the 2018 Farm Bill , certain states have their own conflictions with the substance .
In fact , a significant number of states , including Alabama , Alaska and Arkansas , maintain strict prohibition on delta−9
THC , according to World Population Review . The evolving legal landscape reflects ongoing debates over the substance ’ s regulation , with states continually reassessing their positions . Delta−9 THC is currently legal in 18 states , while it is prohibited in 32 others .
THE FUTURE OF CANNABIS AND CBD BEVERAGES
Cantrip ’ s Terry believes cannabis and CBD-infused beverages will continue to be popular for two simple reasons : they are available , and people like them . “ Now that everyday Americans can access THC drinks where they shop normally , particularly in states where there are no other THC options available , the market will only grow ,” he says . “ They serve a growing need for an alternative to alcohol that actually provides an effect that people like without some of the more painful repercussions of drinking .”
Cornbread Hemp ’ s Higdon mentions that there ’ s always a potential for the market to become too saturated , “ but we continue to see significant growth for the category . Until the market has settled , there ' s a lot of room for growth .” •
THE U . S . DRINKING SEGMENTS Moderate Socializer • Aspirational Urbanite Casual Drinker • Value Seeking Beer Enthusiast Comfortable Urbanite • Affluent Urban Adventurer
6 CONSUMER DRINKING SEGMENTS DECODED
Delve into the U . S . Bev-Al consumer market with the new Beverage Alcohol Consumer Report
Download Your Free Snapshot
24 Beverage Dynamics • Winter 2024 www . beveragedynamics . com