CHILLY ’ S DISCOUNT LIQOUR
Above , Matt and Abbie Coram , second generation at Chilly ' s . At left , Steve Coram , founder of Chilly ' s , in his office with his Top 100 awards from Beverage Dynamics .
them . I missed the computer age . When my kids came along , I was advertising in newspapers and billboards . Matt said that I may as well throw that money on the floor . He helped me change our marketing . Now when I put something on Facebook or Instagram , it sells out in an hour .”
“ Both kids worked somewhere else before here and then came back to the business ,” he adds . “ I didn ’ t pressure either of them to work here but they both seem to love it .
How does a father balance a successful workplace environment with his son and daughter ?
“ The two kids are VPs in equal roles ,” he says , adding with a laugh : “ And when I sell the store to them , I ’ ll keep a 10 % ownership to help settle things .” Visit Chilly ’ s and you may also run into Coram ’ s father . “ My father is great . He retired and got bored and so I have him coming in to work the door as a greeter several days a week ,” Coram says . “ And this way he gets to see his grandkids throughout the week .”
The Coram clan certainly have a shared sense of humor and big personalities . To wit : One day while Coram ’ s father
12 Beverage Dynamics • Winter 2024 www . beveragedynamics . com