Situated in Plymouth , MA , this 10,000−square-foot liquor store is rising through the ranks by being Balboni ’ s sole focus . “ I am a hands-on store owner and believe running one store with 100 % of my attention is better than two or more average stores ,” he says . “ This philosophy has resulted in us becoming a leader in the industry , achieving Package Store Retailer of the Year in 2009 and 2024 , multiple Top 100 Beverage Dynamics Retailer of the Year Awards and many other local accolades .”

After Prohibition , the first liquor license in Plymouth was issued to Pioppi ’ s Package Store in 1933 , according to Balboni . Now , Pioppi ’ s carries more than 700 wines and 150 domestic , imported and micro beers .

“ Our liquor selection is huge ,” notes Balboni . “ We recently added on an upper shelf where limited release products are placed .”

While the selection is impressive , the store features are what truly makes Pioppi ’ s stand out .

PROMINENT CHARACTERISTICS

Balboni points out that the package store offers recycling in the redemption room at the front of the building . They also boast a fine wine room with an extensive collection of award-winning wines , with vintages ranging from the 1980s to today , according to Balboni .

“ We also offer in-store tastings , wine dinners with local restaurants , public fundraisers with a beverage element and a friendly and knowledgeable staff ,” he says .

Due to the increasing popularity of no- and low-alcohol beverages , Pioppi ’ s recently created a new area for zero proof beer , wine and liquors .

“ This category is growing like crazy ,” Balboni explains . “ Things have changed from the old days when there were only several choices of beer , which were very basic and not all that flavorful . As far as wine , there was very little choice and most tasted like grape juice . Liquor alternatives were non-existent . Now , there are IPAs , pale ales , wheat beers and many varieties of wine and champagne . Not to mention the boom in mocktails .”

COMMUNITY INVOLVEMENT

Balboni says that Pioppi ’ s Package Store strives to maintain a www . beveragedynamics . com 2024 Top 100 Issue • Beverage Dynamics 13