RISING STAR
WINE COMEBACK BRANDS( 000 9-Liter cases)
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’ 25 /’ 24 |
Brand |
Supplier |
2024 |
2025p |
% Chg |
Real Sangria( Cruz Garcia- Real) Shaw-Ross Int ' l Importers 633 635 0.3 % Gekkeikan Shaw-Ross Int ' l Importers 575 595 3.4 %
( p) Preliminary.(++%) Greater than 100 %. * Note: All figures are early preliminary BIG estimates of US volume consumption, subject to revision.
Mionetto in early 2025 boosted its alcohol-removed range with Aperitivo alcohol free.
It also helps that sauvignon blanc remains one of the most listed white wine varietals on U. S. restaurant wine lists, she adds.
Oak Ridge Winery has introduced a chardonnay to the OZV portfolio,
“ where we hope to leverage the brand’ s growth and recognition to capture more consumers,” Styron says.“ It is still in the trial phase with Safeway, but so far the feedback is promising.”
Though Decoy’ s legacy lies in cabernet, Caplan says,“ we see an opportunity to focus even further on our whites in the years ahead— sauvignon blanc and chardonnay— which continue to outperform with consumers.”
EVENTS, PROMOTIONS AND PARTNERSHIPS
Experiences are a core focus for Avaline, says Purcell.“ From immersive consumer events to in-market tastings at key industry moments like the South Beach Wine & Food Festival and New York Food & Wine Festival, we’ re creating opportunities for people to engage with the brand in real life.”
Strategic partnerships and events have been especially impactful, driving trial,
MIONETTO
ESTABLISHED BRAND
MIONETTO
ALCOHOL-REMOVED
RISING STAR
FREIXENET
ALCOHOL-REMOVED
RISING STAR www. beveragedynamics. com Summer 2026 • Beverage Dynamics 29