How Retailers Give Back to their Community
The Good Pour benefits a wide variety of charities and causes, giving each customer a choice of what to support. by KYLE SWARTZ
Beverage alcohol retailers remain a big part of their communities. Beyond their roles in an area’ s culture and business ecosystem, liquor stores are often a large contributor to local charities, causes and community service. From donations to fundraising events to participating in civic organizations, alcohol retailers continue to give back in meaningful ways.
Below we take a look at three specific brands, each a member of the Beverage Dynamics Top 100 Retailers, who have gone above and beyond in uplifting the broader communities in which they do business.
THE GOOD POUR
Doing good deeds is built into the name of this chain based in central Florida. With their first store opened in 2024, The Good Pour is a modern retailer with a novel take on charitable contributions, woven into the fabric of their business model.
Many stores at checkout offer consumers the option to give $ 1 or round up their purchase as a donation to a specific charity. While commendable and effective, this method does also risk making customers feel uncomfortable. What if they shop at the store throughout the week and don’ t want to donate every single time? What if they feel guilty that they cannot afford the donation? Or what if they preferred that their money goes towards a different cause?
The Good Pour solves these issues with a clever, robust system. When customers pay for their products at the store, they can choose a charity from nearly 200 different options listed in the store’ s app. This way, the consumer makes the choice about what nonprofit or organization benefits. And, importantly, every donation comes out of the store’ s profits, rather than the consumer’ s wallet. Thus removing any pressure to spend extra money.
“ The giving piece of our business is our business model itself,” explains Susan Boucher, VP of business development.“ We’ re banking on our guests liking it, too.”
Donation partners span a wide range: From local, regional, several national, and even a global option with The Humane Society,
⊳ Pioppi ' s remains a pillar in its community, eagerly giving back to a town that has supported the business for more than nine decades. www. beveragedynamics. com Summer 2025 • Beverage Dynamics 37