Wine Fast Track Brands
Wine & Spirit
Wine
Ready to drink
Wine Fast Track Brands
DETERMINING THE WINNERS
Wine & Spiri
GROWTH BRANDS
The Beverage Information Group determined this year’ s winners using the following criteria, based on brands’ projected case sales for the 2024 calendar year.
• Rising Stars are less than five years old and have grown each year of their existence, reaching at least 20,000 9-liter cases in 2024.
• Fast Track Brands are at least five years old and have exceeded 100,000 9-liter cases sold in 2024, averaging double-digit growth over the past three years.
• Established Growth Brands are top sellers in their category, at least five years old and moving a minimum of 250,000 9-liter cases in 2024. They have also shown growth in sales over each of the past three years.
• Comeback Brands are previous winners that have rebounded in sales to at least their previous level, following a recent decline.
After several years of rapid growth during and following the pandemic, the market has swung the other direction. Sales have contracted from Covid boom times, as health-conscious consumers drink less, and spend carefully in an economic era defined by inflation and tariffs.
Growth has slowed overall, but not for all brands. Companies that saw success in the last year did so through a number of strategies, including premiumization, limited releases, savvy use of social media and event marketing, and tapping into a number of modern consumer trends.
The ready-to-drink category continues to perform well. Thus, we’ ve once again broken out RTDs as its own category separate from wine and spirits. For the purposes of the Growth Brands, an RTD must be less than 15 % ABV, contain wine or spirits as its alcohol base and is consumable as sold.
We congratulate all this year’ s winners, and will recognize them during a reception at the 2025 Beverage Week event in Annapolis this June. For more information about how to attend the event or sponsor the festivities, visit bevretailersconference. com / 2025.
SUPPLIERS OF THE YEAR AND HALL OF FAME
The Suppliers of the Year award goes annually to companies whose award winners show the most growth, as determined by the Beverage Information Group’ s research team.
The 2025 Spirits Supplier of the Year is Heaven Hill, which continues to launch and grow brands even during difficult times for American distilling. Likewise for our 2025 Wine Supplier of the Year, Treasury Wine Estates.
Congrats to both! Keep an eye out for the full profiles of all honorees in our fall 2025 issue.
For more information about the Growth Brands Awards and other industry data / analysis that’ s available from the Beverage Information Group, including the 2025 Industry Overview handbook, visit EPGSpecialtyInformation. com or contact research director Marina Velez at mvelez @ epgspecialtyinformation. com.
FASTEST-GROWING GROWTH BRANDS *( 000 9-Liter cases)
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|
’ 23 /’ 24 |
Brand |
Supplier |
% Chg |
SPIRITS Tequila Ocho Heaven Hill Brands 75 % Lunazul Tequila Heaven Hill Brands 38 % Mi Campo Constellation Brands 31 % Biggies BuzzBallz Cocktails Sazerac 29 % Don Julio Diageo North America 20 % Patron Reposado Bacardi USA 20 % BuzzBallz Cocktails Sazerac 17 % WINE Giesen 0 % Non-Alc Opici Wines & Spirits 51 % Winemakers Selection The Wine Group 46 % Hampton Water Rose The Hampton Water Wine Co. 33 % Bota Mini DFV Wines 19 % Banshee Foley Family Wines 18 % Fre Trinchero Family Estates 16 % Silver Gate The Wine Group 16 % Buzzballz Chillers Sazerac 14 %
READY-TO-DRINK BeatBox Beverages Future Proof 80 %
Cutwater Cutwater Spirits( ABI) 14 % Monaco Cocktails Atomic Brands 6 %
Source: The Beverage Information Group 2025 Industry Overview handbook * Minimum 5 years old www. beveragedynamics. com Summer 2025 • Beverage Dynamics 11