2024 WINE & SPIRITS
GROWTH BRANDS
2024 WINE & SPIRITS
GROWTH
BRANDS
Coming off three straight years of rapid growth during and after the pandemic , sales in the beverage alcohol industry cooled significantly in 2023 . With a few notable exceptions , most spirit and wine categories were down in sales compared to 2022 .
The explosion of new offerings in the ready-to-drink market kept overall beverage alcohol sales from dipping for the first time in decades . Many of these new brands don ’ t fit the traditional RTD definition , which is why we ’ ve broken out Ready-to-Drink as its own category separate from wine and spirits this year . For the purposes of the Growth Brands , an RTD must be less than 15 % ABV , contain wine or spirits as its alcohol base and consumable as sold .
As you ’ ll see in the following pages , 58 spirits , 26 wines and 16 RTDs qualified as Growth Brands this year , based on 2023 calendar year sales . We spoke to brands about what makes their product successful , from their promotions and activation programs to support from trade partners in the middle tier , on-premise and off-premise .
We congratulate all this year ’ s winners , and will recognize them during a reception at the 2024 Beverage Week event in Chicago on June 17 . For more information about how to attend the event or sponsor the festivities , visit bevweek . epgacceleration . com / 2024 .
SUPPLIERS OF THE YEAR AND HALL OF FAME
The Suppliers of the Year award is given annually to the companies whose Growth Brands winners showed the most growth , as determined by the Beverage Information Group ’ s research team .
The 2024 Spirits Supplier of the Year is Beam Suntory , whose four Established Growth Brands show impressive staying power year after year . The 2023 Wine Supplier of the Year is Deutsch Family Wine & Spirits , which placed four brands on this year ’ s list . And the 2024 RTD Supplier of the Year is Constellation Brands , whose two winning brands both more than tripled in sales last year .
One brand earned its 15th overall Growth Brands win this year , making it eligible for the Hall of Fame . Bota Box is our newest inductee , thanks to impressive growth .
Congrats to all ! Look for the full profiles of all honorees in our fall issues . •
DETERMINING THE WINNERS
The Beverage Information Group determined this year ’ s winners using the following criteria , based on brands ’ projected case sales for the 2023 calendar year .
• Rising Stars are less than five years old and have grown each year of their existence , reaching at least 20,000 9-liter cases in 2023 .
• Fast Track Brands are at least five years old and have exceeded 100,000 9-liter cases sold in 2023 , averaging double-digit growth over the past three years .
• Established Growth Brands are top sellers in their category , at least five years old and moving a minimum of 400,000 9-liter cases in 2023 . They have also shown growth in sales over each of the past three years .
• Comeback Brands are previous winners that have rebounded in sales to at least their previous level , following a recent decline .
For more information about the Growth Brands Awards and other industry data / analysis that ’ s available from the Beverage Information Group , including the 2024 Industry Overview handbook , visit EPGSpecialtyInformation . com or contact analyst Marina Velez at mvelez @ epgspecialtyinformation . com .
FASTEST-GROWING GROWTH BRANDS * ( 000 9-Liter cases )
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Brand |
Supplier |
% Chg |
SPIRITS Biggies BuzzBallz Cocktails BuzzBallz 462 % Mi Campo Constellation Brands 71 % Aperol Campari America USA 40 % Lunazul Tequila Heaven Hill Brands 38 % Milagro William Grant & Sons 29 % Ole Smoky Whiskey Ole Smoky Distillery 25 % Espolon Tequila Campari America USA 23 %
WINE The Crossings Deutsch Family Wine & Spirits 37 % Banshee Foley Family Wines 28 % Bota Mini DFV Wines 17 % Buzzballz Chillers BuzzBallz 13 % Bread & Butter WX Brands 11 % SeaGlass Trinchero Family Estates 11 %
READY-TO-DRINK Jack Daniel ' s Ready to Drinks Brown-Forman Corporation 371 % BeatBox Beverages Future Proof 160 % High Noon Sun Sips Gallo 31 % Monaco Cocktails Atomic Brands 17 % Cutwater Cutwater Spirits ( ABI ) 15 %
Source : The Beverage Information Group 2024 Industry Overview handbook * Minimum 5 years old www . beveragedynamics . com Summer 2024 • Beverage Dynamics 7