GROWTH BRANDS theme among the Growth Brands winners . Rising Star winner Mom Water credits its growth in 2023 to the fans . CEO Kara Woolsey says the brand has focused on opportunities to get in front of fans and be able to put liquid to lips .
Mom Water features six different vodka-infused RTD flavors , all boasting women ’ s names that align with the “ Mom ” brand . The company also recently announced expanded distribution into six additional states , on top of the 30 the drinks were already sold in — a testament to just how much Mom Water is growing .
“ Building on 2023 , we ’ re continuing to focus on opportunities where fans can engage with the brand ,” Woolsey notes . “ We have a fun , custom-built Airstream mobile lounge called ‘ She Shed ,’ which will be the focal point of several of our activations and tailgates .”
Fast Track winner BeatBox Beverages has a similar path to success . Cofounder and CEO Justin Fenchel says that the brand ’ s bread and butter is music festivals and connecting with consumers at these fun outings .
“ We sponsored or were a part of over 150 major music festivals in 2023 , not counting the other numerous local events , venues and different outings ,” he says . “ We were out there in front of customers and sold over one million Tetra Paks last year . It was a great way to authentically connect , talk , get feedback and have fun with consumers .”
Because the music festivals have worked so well for BeatBox Beverages , Fenchel says 2024 will hold a similar strategy . The brand will push for more distribution into new markets , as well as debuting new , innovative flavors .
READY-TO-DRINK RISING STARS ( 000 9-Liter cases )
|
|
|
|
’ 22 /’ 23 |
Brand |
Supplier |
2022 |
2023p |
% Chg |
Finnish Long Drink The Long Drink Co . 980 1,765 80.1 % Mom Water Mom Water 485 745 53.6 % On the Rocks Beam Suntory 650 738 13.5 % Malibu Rum Cocktails Pernod Ricard USA 366 457 24.9 %
Absolut Vodka Sodas |
|
|
|
|
& Absolut Cocktails |
Pernod Ricard USA |
405 |
421 |
4.0 % |
Fresca Mixed cocktails Constellation Brands 115 410 ++% 10 Ball Cocktails Western Spirits 143 182 27.3 % Austin Cocktails Constellation Brands 12.4 37 ++% Grey Goose Classic Martini Cocktail Bacardi USA -- 21 -- Dulce Vida RTDs Milestone Brands 12 21 75.0 % Hunni Sparkling Soju Yobo Spirits House 13 21 61.5 %
READY-TO-DRINK FAST TRACK BRANDS ( 000 9-Liter cases )
|
|
|
|
’ 22 /’ 23 |
Brand |
Supplier |
2022 |
2023p |
% Chg |
High Noon Sun Sips Gallo 16,100 21,130 31.2 % Monaco Cocktails Atomic Brands 2,598 3,048 17.3 % Cutwater Cutwater Spirits ( ABI ) 2,630 3,035 15.4 % BeatBox Beverages Future Proof 1,153 3,002 ++% Jack Daniel ' s Ready to Drinks Brown-Forman Corp . 205 965 ++%
Source : The Beverage Information Group ' s 2024 Industry Overview Handbook ( P ) Preliminary
Rising Star winner Fresca Mixed in 2023 encouraged consumers to “ get in on the secret ” with a campaign in which fans could enter to win a trip to the Hamptons by submitting their juiciest secret .
The spirits-based canned cocktail brand amplified awareness through multiple appearances with its brand ambassador Andy Cohen , as well as vaious promotions on social media .
“ The brand also launched our first variety pack , which featured consumer favorites Mango Citrus , Mixed Berry Citrus , Pineapple Citrus and Original Grapefruit Citrus ,” says Beth Krigel , senior director , emerging brands , for Fresca Mixed .
“ We know how important the variety pack format is in this category , so that led to increased sales and more opportunities for consumers to try the brand .”
Fast Track winner High Noon Sun Sips launched a tequila-based seltzer variety pack in 2023 with a “ Sun ’ s Up ” marketing campaign . The platform encouraged consumers to always “ live like the sun is out and manifest the perfect day ahead
RISING STAR
RISING STAR
FAST TRACK
FAST TRACK www . beveragedynamics . com Summer 2024 • Beverage Dynamics 23