Beverage Dynamics Summer 2024 | Page 18

GROWTH BRANDS
FAST TRACK
WINE FAST TRACK BRANDS ( 000 9-Liter cases )
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Brand
Supplier
2022
2023p
% Chg
La Marca Gallo 3,026 3,220 6.4 % Decoy Duckhorn Wines 1,420 1,449 2.0 % Buzzballz Chillers BuzzBallz 1,164 1,316 13.1 % Bota Mini DFV Wines 660 775 17.4 % SeaGlass Trinchero Family Estates 530 586 10.6 % Josh Cellars Reserve Deutsch Family Wine & Spirits 412 449 9.0 % Fre Trinchero Family Estates 344 379 10.2 % Chalk Hill Foley Family Wines 174 178 2.3 % Banshee Foley Family Wines 110 141 28.2 % The Crossings Deutsch Family Wine & Spirits 90 123 36.7 %
WINE RISING STARS ( 000 9-Liter cases )
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Brand
Supplier
2022
2023p
% Chg
Bota Box Breeze DFV Wines 550 710 29.1 % Josh Cellars Prosecco Deutsch Family Wine & Spirits 208 245 17.8 % Yellow Tail Pure Bright Deutsch Family Wine & Spirits 203 212 4.4 % Unshackled Constellation Brands 175 195 11.4 % Stoneleigh DFV Wines 40 65 62.5 % Vineyard Series J . Lohr Vineyards & Wines 39 41 5.1 % Harvey & Harriet Constellation Brands 21 33 58.7 % J . Lohr Monterey Roots J . Lohr Vineyards & Wines 22 24 9.1 %
Source : The Beverage Information Group ' s 2024 Industry Overview Handbook ( P ) Preliminary
The brand has resonated with younger people and health-conscious consumers , Blok notes . Bota Box Breeze in January added a cabernet sauvignon to the line , which includes pinot grigio , dry rosé , sauvignon blanc , red wine blend and chardonnay .
Yellow Tail Pure Bright , a line of lower-calorie , lower-ABV white wines , benefitted from strong off-premise promotions and activations in 2023 , says Gorvitz . Capitalizing on the consumer trend of “ Dry January ,” the brand ’ s “ Dry-ish ” January campaign , which included a national sweepstakes and with Home Gym Giveaway , helped contribute to significant growth for the brand during a typically slower month for the wine and spirits industry .
Pure Bright also capitalized on a new collaboration with iHeartRadio , she adds , which included live consumer sampling at major music festivals throughout summer supported by dedicated in-store display .
Yellow Tail also ran national media for Pure Bright across social platforms to drive awareness and encourage instore purchase throughout the year .
SUSTAINABILITY SELLS
A prevalent consumer macro trend right now is a growing concern for ecofriendly , sustainably sourced products , “ which is especially meaningful to Millennial consumers ,” says Brown . Stoneleigh wines are crafted from 100 % certified sustainable vineyards , and “ a fundamental part of Stoneleigh ’ s identity is our partnership with nature , and we take pride in our 100 % certified sustainable and vegan-certified wine , which aligns well with sustainability-minded U . S . wine drinkers .”
To promote the Chalk Hill brand , “ We hosted events and on-premise dinners highlighting our unique Chalk Hill AVA , highlighting the meticulous attention to detail , decades of clonal research , sustainable viticulture practices and a minimalist approach to winemaking all combine to produce wines of character , richness and elegance ,” says Vu . " Our Elevated Culinary is an exten-
18 Beverage Dynamics • Summer 2024 www . beveragedynamics . com